Meet Sherrie

We caught up with the brilliant and insightful Sherrie a few weeks ago and have shared our conversation below.

Hi Sherrie , really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

I found my purpose in a very unexpected way. For years, I lived a life that—on the surface—looked complete. I had a beautiful home, a loving family, and a husband I had built a 20-year life with. But even with all of that, something inside me felt unsettled. It was as if a quiet voice kept telling me there was “more,” but I didn’t yet know what “more” meant.

At first, I tried to fill that feeling by chasing career paths, money, and accomplishments. I thought maybe purpose lived in a title or a paycheck. I even traveled, searching for meaning in places far from home—experiences like Africa changed me and opened my eyes, but they didn’t answer the deeper question I was carrying.

Coming home, however, brought a harder truth. My own family was struggling, not because they were broken—but because I was. I was showing up to my roles, but not fully present. I didn’t understand myself, and that lack of clarity created distance in the relationships that mattered the most to me. Eventually, the life I had built for two decades came undone. My marriage ended, and I found myself standing completely alone for the first time in my adult life.

It was in that loneliness—after losing everything I thought defined me—that I finally understood what purpose really is.

Purpose isn’t something we chase.
It’s something we uncover.

And for me, the moment of clarity was this:

I was called to help people like me. People searching for a path forward, people rebuilding, people who needed opportunities that didn’t require them to lose everything first.

I realized I wanted to create systems, tools, and pathways for people who feel stuck, overlooked, or uncertain. I wanted to build something that could reach people right where they are—in their homes, in their pain, in their second chances.

That’s when Route4Us was born, and that’s when I became both a business developer and a software engineer. My purpose became clear:
to build, connect, empower, and create opportunities for others to rise.

Looking back, losing everything is what helped me find the one thing that mattered most. My purpose wasn’t in what I owned or who I was with—it was in what I was meant to build for others.

And now, every project I take on carries that intention:
to make sure no one has to walk their path alone, and that everyone has access to a route toward something better.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

My work and my brand, Route4Us, were built from a simple but life-changing belief:
every person is a creator, an owner, and a grower.

It’s a principle I learned through biblical teachings and through God-sent mentors who crossed my path at a time when I was searching for purpose. I spent some time working with People Prosper International, helping individuals recognize their skills and transform them into something they could create, own, and grow themselves. That experience opened my eyes to something deeper: people don’t just need money — they need a route.

We all carry something uniquely ours — our story, our skill, our gift — and that gift can become an answer to someone else’s prayer. My brand stands firmly for independence, empowerment, and faith. I know many companies stay away from speaking openly about God, but I believe transparency matters. Faith is a core part of who I am, and much like the way Jesus walked among the underserved, I feel called to serve people who feel overlooked, forgotten, or stuck.

Route4Us was created to be more than a business — it is a pathway. Too often, the systems around us give temporary aid to the poor but never provide a way out. I want to do the opposite. I want to provide tools, systems, and routes to real independence so people can build something of their own, right from where they are.

This year, we are launching two major initiatives:

• Earn as You Learn

A program designed for people who want to build digital skills, gain confidence, and start earning while they grow.

• The Route4Us Affiliate Platform

A nontraditional pathway that allows anyone — regardless of background — to take their natural gifts, digital skills, or life experiences and share them at a global level.

My hope is that Route4Us becomes a legacy system — something that will keep creating opportunities and opening doors long after I’m gone. I’m constantly learning, evolving, and building toward a future where anyone, in any circumstance, can access a route to purpose, income, and independence.

At its heart, Route4Us is about people.
It’s about empowerment.
It’s about faith.
And it’s about giving others the same thing God gave me — a path forward.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Looking back, the three qualities that had the greatest impact on my journey weren’t things I learned in a classroom — they were things I learned by living, failing, and continuing anyway.

1. Being okay with not fitting in

I learned early that the path God designed for me would not always look like the path others expected. Not fitting in became my superpower. It allowed me to think differently, create differently, and build systems and solutions that didn’t exist yet. For anyone early in their journey:
don’t be afraid to be the one who stands out or the one who feels “different.”
Purpose rarely fits inside a box.

2. Being comfortable with the uncomfortable

I had to learn how to walk into rooms where I didn’t know the language — tech, business, grants, partnership negotiations — and trust that I could learn along the way. Growth doesn’t happen in certainty; it happens in the uncomfortable spaces where you don’t yet know what you’re doing.
My advice:
don’t wait until you feel ready. Ready happens through action, not before it.

3. Learning by trying, failing, and trying again (and again)

Everything in my life shifted when I embraced the idea that everything is figureoutable.
Failures weren’t evidence that I didn’t belong — they were evidence that I was learning. Every mistake sharpened my skills, strengthened my instincts, and deepened my resilience.
For anyone at the beginning:
stop seeking perfection — seek progress.
You don’t need to be polished to launch. You just need to be willing to be criticized, willing to adjust, and willing to keep going.

⭐ Additional wisdom I got along the way !)

Faith fuels endurance. Knowing you’re guided by something greater than yourself gives you courage when the path gets foggy.

Iteration is your friend. You don’t need the “final version” to start; your first version needs to exist so the better versions can follow.

Resourcefulness beats resources. Creativity and adaptability will take you places money and connections can’t.

We’ve all got limited resources, time, energy, focus etc – so if you had to choose between going all in on your strengths or working on areas where you aren’t as strong, what would you choose?

I’ve learned that the fastest way to grow — in business and in life — is to go all-in on your strengths and build with people who complement the areas you’re not strong in.

Early in my journey, I tried to be well-rounded. I tried to be great at everything: marketing, operations, tech, sales, design, accounting. But what I discovered was this:
when you try to be everything, you become nothing.

Your purpose is connected to the strengths God put in you from the beginning — the things people naturally come to you for. One of the most powerful things a person can do is simply ask the people around them:

“What do you think I’m naturally good at?”

That question alone changed the direction of my life.

Once I understood my strengths — building systems, creating pathways, helping people see possibility — I stopped trying to “round out” everything else. Instead, I started partnering with people who were strong where I wasn’t. That shift allowed Route4Us to grow as a brand, a platform, and now a full digital ecosystem.

And here’s something people don’t talk about enough:
Success isn’t always about doing what you love. Sometimes it’s about doing what you’re good at, committing to the outcome, and letting the passion grow as the impact grows.

You don’t have to be good at everything — you just have to be excellent at the things God placed in you. The rest will come through collaboration, partnership, and the right people connecting with your vision.

Contact Info:

Image Credits

AI , Mindfulness Sherrie Chenault

Suggest a Story: BoldJourney is built on recommendations from the community; it’s how we uncover hidden gems,
so if you or someone you know deserves recognition please let us know here.
Leadership Development
Where does your self-discipline come from?

One of the most essential skills for unlocking our potential is self-discipline. We asked some

Productivity
Tactics & Strategies for Keeping Your Creativity Strong

With the rapid improvements in AI, it’s more important than ever to keep your creativity

Productivity
Working hard in 2025: Keeping Work Ethic Alive

While the media might often make it seem like hard work is dead and that