Meet Sobrina Taylor

We caught up with the brilliant and insightful Sobrina Taylor a few weeks ago and have shared our conversation below.

Sobrina , we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.

I found my purpose by asking the One who created me–the true and living, Almighty GOD!

My pastors from Gary, Indiana have always shown us through the Word of GOD that purpose was His idea. Jeremiah 29:11 is GOD’s voice, telling us, “For I know the plans I have for you, says the Lord. To prosper you, not harm you. To give you hope and a future.” So, one day, I inquired of the Lord regarding my purpose, and clearly heard Him tell me that I would be positioned to promote artists. There are specifics involved regarding my involvement with record labels, but I want to delay sharing what they are for now.

Thanks, so before we move on maybe you can share a bit more about yourself?

I developed an entertainment platform on social media called Unsigned Artist Reveal Worldwide to assist music creatives with brand awareness. I have interviewed hundreds of independent artists “live,” specifically on Facebook, such as Grammy-Award Winners: Guitarist Norman Brown, Howard Hewett, The Manhattans ft Gerald Alston, After 7, Brenda Russell, as well as Grammy Nominated Artists: Maysa, Will Downing, Najee, Miki Howard, Bob Baldwin, Gerald Albright, Rahni Song and many more! My angle is storytelling. You’d be amazed at how many people want to hear the artist reveal parts of their lives openly. Sometimes the stories are funny and others are tear-jerkers. I believe storytelling also develops relationships towards fan loyalty. When an artist engages with their followers… doing so makes the creative more real to their audience and creates a bond between the artist and fan.

What’s exciting about what I do is witnessing an artist’s discovery of my super-powers in being skilled in social media-focused strategies for brand awareness. When my work comes to life through supporting independent artists, my heart swells. There is so much satisfaction in seeing that my contributions are a part of what helps an artist successfully “stand-out” in an crowded arena.

Unsigned Artist Reveal Worldwide is an entertainment platform not only well-known on Facebook “Live,” every Monday at 7:30pm/cst, but also our team formats episodes to rebroadcast them on 8 internet radio stations that reach Australia, China, the United Kingdom to NYC, LA, Nevada, St. Louis, Ohio, Virginia, and Florida. Our brand reaches several thousand listeners 7 days a week.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

The three main qualities/skills most impactful in my journey: confidence, diligence and self-discipline. Believing in myself took a lot of courage when almost everyone around me questioned my direction.

Sometimes, situations required me to shut out voices that were full of doubt in order to forge ahead towards my dream. One must remain focused. Learn everything necessary to become knowledgeable in the subject matter of what it is you desire. There’s not going to be a lot of motivators so prepare to be driven and relentless towards the finish line.

My advice to those who are early in their own journey to purpose is decide ahead of time that quitting is NOT a part of the journey. Rest if you must. Implement self-care, but never quit. Find your tribe; connect to like-minded people and don’t be afraid to cut those who prove to be haters instead of supporters. Senergy is everything!

Tell us what your ideal client would be like?

My ideal client is one who releases at least 3 singles a year, needs assistance with prelaunch strategies, press strategies and radio promotions, particularly those who have very little time to handle their own social media. It’s important to mention that artists should have a good working relationship with anyone they retain for services because this area of promotions is a partnership…like a marriage. The two of you are collaborators in image-relations. The person should know the artist in order to relay the proper message from their desk to the public.

Contact Info:

Image Credits

Photo Credit:
TPA Photography Studio

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