We’re excited to introduce you to the always interesting and insightful Sophia Trunzo & Lior Root. We hope you’ll enjoy our conversation with Sophia Trunzo & Lior Root below.
Sophia Trunzo & Lior Root, thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?
While we’d like to convey our optimism throughout this journey, it’s important to acknowledge the setbacks we encountered from having an idea to the actual execution. In 2022, when we first had the idea of Loopholes, we embarked on a journey of self-education about building a tech product and starting a SaaS company—both unfamiliar territories for us. We quickly recognized that reaching out to our network was the most pivotal step we could take. We explored a multitude of avenues, from attending webinars, engaging in LinkedIn discussions, participating in networking events, and holding face-to-face meetings to having insightful phone conversations. We did it all! So the best advice we can offer other entrepreneurs is to immerse themselves in a supportive ecosystem of mentors and like-minded entrepreneurs who have either traversed similar paths or are currently navigating similar challenges. Our network became an invaluable source of knowledge, guidance, and support. Through the amazing network we built for ourselves we met with Vishal Arora, who joined our team as our CTO and became our third co-founder.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
I’m Lior Root and I’m the Co-Founder and CEO of Loopholes. I consider myself a serial entrepreneur and I have over 12 years of experience in digital marketing and e-commerce and 10 years of experience working directly with compliance teams. I have a proven track record of envisioning and executing innovative ideas, building and scaling high-performing teams, and driving growth and revenue with a customer-focused mindset. I’m proud to say that I sold my first company in 2018 and in 2019 co-founded Paradigm Media with Sophia, a digital marketing agency that has grown by 800% in the last 4 years. As an immigrant and a female leader, my motto, “Dream Big. Work Hard. Make It Happen,” reflects my unwavering belief in the power of determination and ambition. I’m committed to inspiring and empowering others, especially women and immigrants, to reach for the stars and achieve their dreams.
My name is Sophia Trunzo and I’m the Co-Founder and CRO of Loopholes. I’ve been in the digital marketing industry for over 6 years building, leading, and managing teams focusing on customer acquisition and retention. I’ve combined my experience in Content Marketing with my extensive network of partners to work with brands, large publications, affiliate networks, and advertisers to ensure the content they publish is accurate and appropriate. In 2019, I co-founded Paradigm Media and since then have had the pleasure of working with thousands of highly regulated products and hundreds of publications’ policy teams. I’m a true believer that my passion for building a connection with each partner has led to immense synergy and allowed for more innovation and acceleration. Remember: your network can be your best resource.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Fortunately, we’ve successfully bootstrapped Loopholes thus far. This choice was made with precise intent: we are in pursuit of partners who are not just financial investors but also strategic to help us accelerate the growth of development while unlocking pivotal opportunities.
What we’ve learned during this journey, is that in the initial phases of a startup, your team is the biggest asset you have. Our team is dedicated to innovation and continuous growth. Our track record speaks to our ability to adapt and thrive in dynamic markets. Our expertise and vision drive our company’s success!
One of our goals is to help like-minded folks with similar goals connect and so before we go we want to ask if you are looking to partner or collab with others – and if so, what would make the ideal collaborator or partner?
We believe in transparency, open communication, and fostering strong relationships with our investors. Whether you’re a seasoned investor or someone exploring the possibility of partnering with us, we are committed to innovation and continuous growth. We encourage you to reach out with any questions or inquiries. Whether you’re interested in specific investment opportunities or want to know more about our company’s mission and values, please contact us at [email protected]
Contact Info:
- Website: https://www.loopholes.com/
- Linkedin: https://www.linkedin.com/company/loopholes/
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