Meet Sophie Hustwick

We were lucky to catch up with Sophie Hustwick recently and have shared our conversation below.

Hi Sophie, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

I’ve always been a creative soul – I grew up drawing, painting, and exploring different ways to express myself. I studied fashion design, but I never quite felt like I fit in. It wasn’t until my Father introduced me to photography that everything clicked. Picking up a camera felt natural in a way nothing else had. I realised I could tell stories, capture emotions, and create something that truly reflected my perspective. That’s when I knew photography wasn’t just a hobby- it was my purpose. It’s what gets me excited to wake up and create every day.

Thanks, so before we move on maybe you can share a bit more about yourself?

Right now, I’m focused on developing new projects and collaborating with spaces and brands that genuinely resonate with my artistic vision. Creating my book Colourway was a defining moment in my journey. It brought together a decade of my favourite images and marked an important chapter in my creative story. Seeing it find its way into homes and galleries around the world was incredibly affirming, not just for the work itself, but for everything it took to get there.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, three qualities were especially impactful in my journey: patience, experimentation, and self-trust. I spent a lot of time exploring different styles, gear, and film stocks to develop a visual language that felt like my own. A lot of people ask what camera or film I use so they can try to replicate the exact look, but where’s the fun in that? The real growth comes from exploration, not imitation. For anyone early in their journey, my advice is to give yourself time and permission to play. Try new techniques, shoot in unfamiliar environments, and don’t be afraid to make mistakes. Over time, your style will emerge naturally, and the work you create will feel authentically yours.

What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?

The photography world today is saturated and fast-moving. It takes a lot of confidence to hold your ground, and honestly, that’s something that’s been a huge obstacle for me – especially in an environment where it’s almost impossible not to compare yourself to others. I’m not the loudest in the room, and I tend to let my work speak for itself. To navigate this, I focus on staying true to my vision, continuing to experiment, and trusting that authenticity resonates more than noise. Building that quiet confidence has been a process, but it’s made me more intentional about the work I create and the collaborations I take on. In a world where nearly anyone with a smartphone can call themselves a photographer, I think having a strong, recognisable brand is something to be proud of.

Contact Info:

• Website: https://sophiehustwick.bigcartel.com
• Instagram: @sophiehustwick