Meet Suhail Yadgari

We were lucky to catch up with Suhail Yadgari recently and have shared our conversation below.

Suhail, thank you so much for taking the time to share your lessons learned with us and we’re sure your wisdom will help many. So, one question that comes up often and that we’re hoping you can shed some light on is keeping creativity alive over long stretches – how do you keep your creativity alive?

Creativity is not something I sit down and try to protect. It is the way I breathe through work and life. Growing up, nothing was ever in perfect shape; tools were missing, resources limited, internet too slow or gone. I had to improvise. That habit of finding another way became the foundation of how I create.
Now I keep it alive by moving between worlds. One day I am shaping a design for a client, the next I am building an education startup, then I am curating a TEDx stage. Each space feeds the other. When one side feels dry, the other gives me energy again.
Most of all, I listen. To people, to stories, to the small cracks in society that others pass by. My creativity comes alive when I take what I hear and turn it into something that speaks back.

Thanks, so before we move on maybe you can share a bit more about yourself?

I wear a few hats, but they all connect through one mission: creating platforms where ideas and creativity can breathe. I run Ayen, a creative agency where we design identities, campaigns, and content for brands. I also lead TEDxShar e Naw in Kabul, which brings together thinkers, artists, and change makers to share stories that are often hidden or ignored.
Alongside that, I co-founded Veyaarh Holding Group, which brings together several ventures under one roof: KAAR, a freelancing platform built in Afghanistan; Zdakra, an e-learning initiative; and WLC2AFG, a tourism company that connects people to the country’s beauty. Each branch tackles a different challenge but they all circle back to one idea: creating access to opportunities.
Something new is on the horizon too. I am quietly working on seenX, an education-focused project that I believe will play an important role in the next chapter of my journey. I cannot share too much yet, but it is one of the things I am most excited about.
Everything I do comes back to one idea: using creativity and innovation to open doors, wherever and however I can.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

1. Grit: the stubborn refusal to quit when the world makes things impossible.
2. Curiosity: the fuel that turns every challenge, mistake, or limitation into a new idea.
3. Impact: the focus on building things that outlast you and touch more than just yourself.

Before we go, any advice you can share with people who are feeling overwhelmed?

When I feel overwhelmed, I treat it like a physics problem with too many variables. First, I step back and map out everything that’s spinning in my head as if I’m charting the trajectories of orbiting planets. Then I pick one orbit (the one most likely to collide with disaster if ignored) and I focus on that first, like a mission-critical asteroid.
I also let randomness in. I might switch tasks, draw something absurd, or watch a pattern emerge from chaos, because creativity is like quantum mechanics: sometimes the solution exists only when you observe it in a slightly different way. I take notes like a mad scientist, document the “experiments,” and eventually the mess condenses into order.
My advice: don’t fight the overwhelm; treat it as a lab. Be curious about your own brain. Weirdly enough, the very thing that feels like it’s breaking you often ends up being the blueprint for your next breakthrough.

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