Meet Sung Yoo

We recently connected with Sung Yoo and have shared our conversation below.

Sung, so excited to have you with us today. So much we can chat about, but one of the questions we are most interested in is how you have managed to keep your creativity alive.

Personally, I believe the formula for creativity involves a few practices. A sense of unwavering curiosity, a willingness to observe and discipline. It’s an active practice and a conscious effort that you have to find your own formula for. I have different methods of staying grounded in order to get quiet so that I can immerse myself in ideas. I’ve learned that starting with understanding yourself and developing your own methods requires work but once you find your way to get into flow state, it’s a very powerful tool.

Thanks, so before we move on maybe you can share a bit more about yourself?
Hi, I’m Sung Yoo — a multidisciplinary designer and Creative Director of Big Little Universe.

My essentialist lifestyle sparked and inspired the launch of my brand, Big Little Universe – it that mirrors my design ethos and as a designer, I solve problems through design. Big Little Universe was created in order to provide thoughtfully designed multipurpose, practical everyday objects. Big Little Universe is expanding into a comprehensive lifestyle brand. Imagine carefully designed home essentials, complemented by accessories and adaptable pieces — all embodying the principles of simplicity and utility illuminating inventive solutions for every day objects.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Curiosity. I can’t imagine having learned or accomplished anything I have with this guiding inner compass. Try, ask, listen, observe and learn as much as you can. Approach learning with the attitude that you know nothing.

Perspective. Observe yourself and your surroundings. Realize that your own perspective can and will be challenged in your personal and professional life. Stay open and listen with undivided attention at all times.
Cultivate enduring relationships. Every project and job you commit to is an opportunity to build trust. Practice becoming a good communicator. The significance of great relationships will go far beyond what you expect if you nuture them.

Consistently exposing myself to new disciplines and perspectives continues to shape my personal and professional journey while the meaningful relationships I’ve developed throughout my life in return, fuels my enthusiasm to innovate.

What do you do when you feel overwhelmed? Any advice or strategies?
My meditation practice has greatly influenced how I handle moments of tension. Meditation has been an impactful tool thats helped alleviate and guide my energy back to a centered, calm state of ease. Through my practice, I’ve gained the ability to navigate overwhelming states with greater clarity, thereby facilitating a more seamless journey toward my intentions.

Contact Info:

Photography: https://www.instagram.com/mattoliver/ Stills: https://www.instagram.com/tristan_pelletier/

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