Meet Tad Inoue

We were lucky to catch up with Tad Inoue recently and have shared our conversation below.

Tad , we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life or career where they are trying to be more resilient, can you share where you get your resilience from?

I find hope and positivity in my faith in a higher power in this life. Resilience for me comes from knowing that I am on a good path in this life. I may not know where I end up at times but I know where I am going. I am on a path that is about how I truly am. So I am thankful for being in the position that I am. We always can find things that go wrong or that upset me. But is that how I want to act? In accordance with my feelings of fears or uncertainty? NO I want to be guided by something that is higher. My feelings guide me daily but they don’t dictate who I am or what I do. They just tell me where I might go. How I might turn and pivot in my attitude.

Thanks, so before we move on maybe you can share a bit more about yourself?

Most have known me for the last 36 years as Tad the Diet Coach. I help usually ladies and men transform their bodies and health into something they desire. Not just fat loss but also mindset, structure and discipline formation in ones life. I design a fitness structure in a persons life that gives them a foundation of proper eating habits., exact foods and exercise, inner dialogue management and identifying poor self talk that always gets in the way of results. What we believe about ourselves and how we talk to ourselves is critical to success I help manage these things as well so that my clients can start reprogramming their inner voice to be more in line with their goals and ideas they really want about themselves. I do this with a mind, body, and spiritual approach to coaching and fitness. What we believe about ourselves and how we talk to ourselves makes a huge difference in outcomes of our lives. I help identify limiting beliefs and replace them with ones that are in alignment with my clients goals. I am a transformational specialist, helping my clients transform not just their habits but their lives, bodies and fitness level. Much of this through aligning what each client wants with the proper thought process, beliefs and actions. Not just diet and exercise but how we talk to ourselves and where and how we derive our motivation and determination to do all that we want to do.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

The three most important skills or areas of knowledge are: listening is probably the highest skill that I had to really develop. Listening to people, not to just what they say but the deeper messages behind the words. What is this person really saying to me? What do they mean? So listening to understand not to hear alone. The second skill is the ability to see patterns in behaviors and outcomes. Being able to see the obvious and not so obvious patterns in outcomes and in my practice. While science is something that can tell us so much about why some things happen in our bodies it is only the tip of the iceberg, So being highly tuned to small changes and being able to see these small patterns is vital to helping anyone transform their bodies and their lives. And finally, I believe it is mandatory to have a high degree of empathy for my clients. I have to not only be rooting for them but I have to understand the pain and the uncomfortable nature of each person’s story. So I can address issues and these ideas in each clients program that I develop for them. I must understand what makes them feel the way they do. How we feel is the amplifier to our outcomes in our lives even with our own bodies.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?

My ideal client is usually a woman between 35 and 55. She’s smart, capable, and has probably spent years trying to feel better in her body — through diets, workout plans, or even working with a few coaches. But nothing has really clicked long-term.
She’s not lazy. In fact, she’s often someone who shows up for everyone else — work, family, responsibilities — but she’s put herself last for a long time. And now, her body feels like something she can’t figure out, or worse, like it’s working against her.
She wants to feel strong, not just physically, but emotionally.
She wants to look in the mirror and feel proud — not because she’s chasing some ideal image, but because she’s honoring her effort and finally trusting herself again.
What makes her an ideal client isn’t that she’s already “motivated.” It’s that she’s ready for a different approach — one that doesn’t punish her, but empowers her. Someone who’s willing to slow down a little, go deeper, and rebuild the way she relates to her body, her habits, and her mind.
I help her do that by giving her a simple framework — habits, movement, mindset — that actually fits into her life. And once she starts to feel the shift, everything changes. She starts showing up differently — not just in the gym, but at work, in relationships, and in the way she sees herself.
That’s my ideal client — not perfect, but ready.

Contact Info:

Image Credits

all past clients ok to use images but no names. I can get that but I have worked with a few thousand people over the last 36 years

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