Meet Terrace Townsend

Alright – so today we’ve got the honor of introducing you to Terrace Townsend. We think you’ll enjoy our conversation, we’ve shared it below.

Terrace, we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.

I believe that your purpose is an instinct you have from the day you are born. It is something that compels you to act, like a moth to a flame. As time moved forward from my childhood, my values and beliefs were impacted by outside influences so once I became an adult I had to retrace my steps through my childhood memories to rediscover my purpose. In doing this I remembered the things I loved to do as a child as well as different challenges. I used the clues from things that I loved and from things that caused me pain to create the services, products, and programs that my businesses offer. I am able to engulf myself in things I love, while also solving the problems I’ve faced throughout my life that impact my target audience in similar ways.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I am an entrepreneur, marketing expert, and launch strategist. My favorite part of what I do is being able to take a vision, pair it with strategy and creativity and bring it into fruition for my clients.

I am the owner of LIC Marketing Company, is a full-service digital marketing and creative firm. We’re fast, creative, and have a service standard that’s second to none, allowing clients to enjoy not only the results of our work but the entire collaborative process. We ensure all deliverables are highly actionable, aligning brand strategy with business strategy to help organizations grow.

Our services include:

1. Content Writing

2. Digital Content Photography & Videography

3. Digital Marketing

4. Business Formation & Launch

5. Graphic and Website Design

6. Strategic Marketing

We now provide custom and branded promotional apparel. The LIC Customs shop provides our customers and clients with custom and company-branded promotional items! Our satisfied customers range from Fortune 500 companies to mom-and-pop shops. Whether an order is just one T-shirt or 100, we deliver high-quality products.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Networking and communication skills are the top skills that have allowed me to flourish as a professional and an entrepreneur. Building a network that you can lean on and garner support from in times of need is essential. It is important to note that you must be able to contribute to your network as well. Communication is key for development, being able to clearly and concisely communicate your offering and equally understanding your audience’s needs will allow for further brand development. Flexibility is also very important in your career. Technology and access to information has changed my industry tremendously from the time I began my career to now.

Hiring or finding a mentor or a coach who is willing to donate their time and expertise is important. You can work with them to develop strategies to help you strengthen these skills. Asking for feedback from those around you, from past clients/customers, and partners will provide you with data on what areas you are impactful in and where your limitations are. Always practice, practice, practice to improve your craft and expose yourself to every opportunity to network and improve your communication skills as possible.

Awesome, really appreciate you opening up with us today and before we close maybe you can share a book recommendation with us. Has there been a book that’s been impactful in your growth and development?

The Four Agreements: A Practical Guide to Personal Freedom written by Don Miguel Ruiz has played an important role in my development. The book’s basis is on the notion that as we grew up we were given a set of rules or guidelines by our parents, who also received these rules passed down from the generations before them. These rules outline how we are to behave, think, feel, etc.

“Just being ourselves is the biggest fear we have as humans…We end up feeling inauthentic because we try to put on a mask – so afraid that someone will realize we are not what we pretend to be.” — Don Miguel Ruiz

The Four Agreements are as follows:

1. Be Impeccable with Your Word.
2. Don’t Take Anything Personally.
3. Don’t Make Assumptions.
4. Always Do Your Best.

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