We were lucky to catch up with Tiara Nash recently and have shared our conversation below.
Hi Tiara , appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
First , I’m heavily motivated by my family. Days when I’m exhausted, they keep me going. Even when you’re doing something you genuinely love, certain days you can just not feel it.
My husband, as my business partner, consistently reminds me of how great I am; as well as the rewards the hustle pays off.
Our daughter is our driving force to keep our business thriving and growing.
Both my husband and I left our full time careers in the last few years. There is absolutely no giving up allowed. We both get up daily to foster our goal of turning our six figures business into a multi-million collar business.
Naturally, there are days we may both feel discouraged; you have to find your silver lining of what you are doing right. This drives us to develop where we desire to do better.
The tough part of being an entrepreneur and goal driven people is that you feel like you haven’t done enough. You consistently want to strive for the next milestone. It’s a great habit to have, but can create business insecurities.
It’s important to find balance.
Thanks, so before we move on maybe you can share a bit more about yourself?
I am a natural hair stylist based in Houston, Texas. We have a family-operated business. On top of being a hair stylist, we also sell quality human and raw hair.
What makes our services stand out is that we do not require heat or blowing out for protective styles. This means a lot of my clients come with their hair in the natural state; compared to having to blow dry their hair out straight.
We also advocate vegan products. Through learning from others in the industry, we have learned how to maintain maximum moisture in the hair. Outside of doing the hair, it is important to take care of the hair as it grows. We have started focusing on many issues like seborrheic dermatitis and tension alopecia. Product knowledge has been key.
This eliminated a lot of prep pressure from clients; as well as adds style longevity to maximize lasting time.
Most of our hair has been selected to appeal and blend with natural textures. We recently launch a product called Boho bulk human hair for the trendy boho twists and braid styles.
It is high quality human hair that can be customize in color. Many people getting boho styles complain about the tangling, so we aim to tackle that.
In addition, we expanded by my husband entering barber school. Soon, he will be graduating and offering high quality cuts.
In the near future, we plan to open a store front that will also allow other creators to rent spaces.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Target Audience:
It is important to learn your target audience, find your lane and master it. There is plenty of clients, money, and traffic for everyone. Whatever your point of interest may be, find your niche and tweak it. Essentially, it makes you stand out. Your clients, customer, and audience will come to you particularly for what you offer that’s different.
An example I can provide would be wigs and closures. It’s a very saturated business, however, many people aren’t offering glueless options. So, we decided to capitalize and focus on that lane. Most of my clients are natural and want to experiment weaves, but do not want glue.
Offering no leave out installs or textured installs helped me to translate my clients into new services as well.
Time Management:
Work life/balance is super important. Not only will it affect your professionalism , but it can affect your health.
You do not want to burn yourself out from what you love. You have to find a balance day or two for mental and physical health. Working out has become an essential part of our lives. We ensure that we build this into our daily schedules.
Family time is also essential. I had to learn to respect my own off days. I used to quickly give them away to take extra clients. Later, I would find myself exhausted. Work smarter not harder.
The one I can say has been one of my biggest areas of knowledge:
Knowing when to decline a service.
Sometimes you have to know certain client, service, or opportunity may be out of your realm. It is ok to decline. All money is not necessarily good money. Protecting your business and energy is very important to maintain a certain environment.
There is always a professional way to look out for your best interest.
Looking back over the past 12 months or so, what do you think has been your biggest area of improvement or growth?
I would say our biggest area of growth in the last 12 months has been being able to continuously stay booked without consistently having to post on social media.
Anyone that is a content creator or entrepreneur in this day of age knows how big that can be. Previously, whenever I was on vacation or feeling social overloaded, there wasn’t room for a break.
I’m not naturally a social media content creator. However, our business has been built on people finding us on social media platforms. It’s nice to be able to break when needed. Even those who are naturally content creators, I think everyone can get a little overwhelmed.
We also have witnessed that we experience hair sales several times a week. When we compared out business analytics, this time last year it was more like one sale a week or every other week.
That’s major!
Contact Info:
- Website: Www.HairTeez.me
- Instagram: @Hairteeez
- Facebook: https://m.facebook.com/hairteeez
- Youtube: https://youtube.com/@HairTeez
- Yelp: Hair Teez
Image Credits
All photos are my originals.
