Meet Tiffany Catron

We recently connected with Tiffany Catron and have shared our conversation below.

Tiffany, we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life or career where they are trying to be more resilient, can you share where you get your resilience from?

One of the greatest pieces of advice I have been given in business is to persevere. Resilience is all about mindset. Obstacles are always going to come at us, but we need to be able to persevere past them, and trust in God to see us through. However I will admit, it is easier said than done. To achieve anything great in life it takes steadfast commitment and endurance. I think of it like training for a marathon, it’s going to be challenging but also incredibly rewarding to have completed it and not given up. If you try to sprint the whole marathon you won’t make it past mile 7, but if you take it step-by-step, mile-by-mile you will reach your destination. We need to think of our business in the same light. There are challenges we are going to run into at mile 10, 15, and 20, but if we keep going and persevere past them overcoming the challenge and not letting it defeat us, we will finish our race.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

My name’s Tiffany and I am a business owner and writer, but I really like to think of myself as a creative entrepreneur. I like making things that will inspire, uplift, and bless people. I began as a blogger writing about my personal walk with Jesus and hoping to encourage others along their own route. That turned into creating an online course helping people to understand the Bible and their identity in Christ, which then lead to publishing 2 devotional books.

Then I felt God leading me to open an ecommerce store where I could design and sell greeting cards. That is my current endeavor! I launched in June 2024 and it has been quite the adventure turning it into a real business.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

1. Keep creating!! Ira Glass says it best, “Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work.”

2. Be patient with yourself – sometimes our greatest enemy is the expectations we put on ourselves. We expect to be amazing at something even though we only just began. Or we expect to make over 100K our first year in business when we have no idea what we’re doing. By demanding overnight success from ourselves we kill the joy of the journey, and drive us into negative thinking like “I’m not good enough”, “I knew I would fail” or “I just want to quit”. Don’t do that. Be patient with yourself and enjoy the process.

3. Always be learning – If we are wanting to improve a weak area in our lives, we need to put in the time and effort required to educate ourselves and improve in that area. We need to think of it like a muscle. If we recognize we have a weak muscle, that doesn’t mean we suck and there’s no hope for us, it simply means we have now been made aware of a muscle that is weak, that needs to be strengthened. So if your marketing game is a bit weak, don’t think, “I’m just bad a this and there’s nothing I can do.” Instead we need to think, “I am weak in this area, what can I do to grow and strengthen my marketing abilities?”

Alright so to wrap up, who deserves credit for helping you overcome challenges or build some of the essential skills you’ve needed?

With the hesitation of sounding overly spiritual, I have to say Jesus. Jesus has always been my cheerleader when even the closest people around me did not support me. No matter how challenging something may look, if Jesus is on your side, you have everything you need. He will get you through the hard times, He will sustain your faith when you feel discouraged, and He will encourage and comfort you when you want to give up. I walk very closely with the Lord and am very prayerful about every decision. It can be hard sometimes to discern His will, but He is faithful to have always guided me to where I should go. He’s directed my steps to the right connection, and steered me down the right path when I was walking astray.

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