Meet Tiffany Watkins

We’re excited to introduce you to the always interesting and insightful Tiffany Watkins. We hope you’ll enjoy our conversation with Tiffany below.

Hi Tiffany, so excited to talk about all sorts of important topics with you today. The first one we want to jump into is about being the only one in the room – for some that’s being the only person of color or the only non-native English speaker or the only non-MBA, etc Can you talk to us about how you have managed to be successful even when you were the only one in the room that looked like you?

Many times I have been the only woman or the only black person in the room. I just lean into the topic at hand…I stay present in the moment even though I know there are some who may feel I shouldn’t be there or feel our differences are more important than inclusion. I remain warm and inviting while delivering what have to offer in an intelligent and skillful manner. The only behavior and thought processes I have control over are my own. During these situations it’s not my job to justify my presence; it’s only to do what I came to do.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I am known in the cannabis community as LadyCanna, is an advocate and leader who has made significant strides in the cannabis industry. My journey into the world of cannabis began over 30 years ago, fueled by a passion for social justice and a commitment to patient advocacy.

Starting in the late 1980s I witnessed the profound medicinal benefits of cannabis for patients suffering from chronic illnesses. At a time when the stigma around cannabis was pervasive, I was moved by the stories of those who found relief through its use. This was the catalyst for my involvement in grassroots campaigning, where I worked tirelessly to educate the public and lawmakers about the therapeutic potential of cannabis.

My early efforts included participating in community organizing, advocating for harm reduction, and fighting for patient rights. I was a vocal supporter of medical cannabis legalization, often collaborating with other activists to push for policy changes that would allow patients to access the medicine they needed without fear of legal repercussions.

With my professional background as an IT specialist and Network Systems Engineer, I brought a unique set of skills to my advocacy work. My analytical style and strategic approach helped me navigate the complex regulatory landscape of cannabis, making me an effective advocate for change.

In 2019, recognizing a gap in the representation of women within the industry, I founded Vanguard Media Online. This media platform is dedicated to showcasing the achievements and contributions of women in the cannabis industry. Through Vanguard, I aim to highlight the innovation, creativity, and resilience of women, providing them with a platform to share their stories and inspire others.

My dedication to empowerment extends beyond my media work. I also founded Take Back Coaching, an initiative designed to help individuals overcome obstacles and achieve success. This coaching program reflects my belief in the power of personal development and my commitment to supporting others on their journey.

Throughout my career, I have remained a steadfast advocate for the cannabis community. My work in patient representation, harm reduction, public policy, and community organizing has made a lasting impact. Known for my compassionate approach and unwavering dedication, I continuously try to remain an influential figure in the cannabis industry, driving forward the movement for acceptance, legalization, and social equity.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Tenacity, Articulation, and Persuasion. For those who are at the beginning of their journeys, be prepared to to work harder than you thought you would and stay grateful for it. Learn how to articulate your points quickly and succinctly. The power of persuasion is strong within most of us…harness the power and use it well.

To close, maybe we can chat about your parents and what they did that was particularly impactful for you?

My parents showed me how to navigate this world through adversity. Both of my parents lived under Jim Crow Laws – Both remember “colored” water fountains and “whites only” signs. My father told me stories of having to divert his eyes when white people passed by to avoid confrontation and possible harm when he was young. Through all of this both of my parents went onto live very successful lives; My mother as an entertainer sharing the stage with folks like Tina Turner & The Rolling Stones, and my father owned restaurants in CA from the Bay Area to Los Angeles, as well as a GE dealership.
My parents taught me how to not give up and to never let anyone stand in my way.

Contact Info:

• Instagram: @vanguard_media_online
• Linkedin: https://linkedin.com/in/tiffany-watkins-9910a5176