Meet Tyler Jordan

Alright – so today we’ve got the honor of introducing you to Tyler Jordan. We think you’ll enjoy our conversation, we’ve shared it below.

Tyler, we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.

Over the course of my career, I had some negative experiences that helped me define the company I wanted to work for, which turned out to be the company I’m building. Those experiences – I had limited upward mobility, I was given narrow responsibilities and not encouraged to learn my craft more broadly, and promises to build a mutual alliance between myself and my employer weren’t upheld – really informed the cultural values that persist at JDM.

We work very hard to maintain and improve on those values every day; when we ask our employees for feedback, we take it to heart and take action, because I want to make sure JDM is always a place where people want to work.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I run a digital marketing agency called Jordan Digital Marketing. We work primarily with high-growth B2B SaaS clients, but we’ve grown incredible companies in eCommerce, FinTech, and health as well.

Digital marketing agencies are everywhere – there are literally thousands of them. For me, the aspects of JDM that really separate us from our competitors are attributes I learned to value in the jobs I had before I started the company.
The first one is that we were founded as a remote company – before COVID, when very few companies were set up to accommodate remote employees – and will always be remote. I founded JDM while my wife and I were traveling across South America. It didn’t matter where I worked as long as I did great work for my clients, and I wanted to make sure all of my employees had access to the same level of flexibility.

That’s been key for bringing on great talent – we’ve been able to find folks everywhere (from Alabama to Vermont to Hawaii) and help build careers for people who don’t have the ability to work in a dedicated office. For instance, our Head of People Operations is a military spouse who might have to move on very short notice. There are a lot of communities who don’t just prefer to work remotely but need remote flexibility, and I’m proud that JDM can offer that to everyone.

The second one is that we truly treat our clients as business partners. By that, I mean that we don’t just stay in our little channel silos and report on shallow metrics; we bring everything together to make sure both we and the client understand the actual business impact of our work. How much revenue are we helping drive? Are we building a healthy pipeline of opportunities? Are we ensuring our client is set up to measure the effects of our campaigns? We do more than just deliver Excel spreadsheets – we work on a really deep level with our clients to help them understand the impact of our efforts and why something worked or didn’t work.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

First, especially early in your career, I think it’s critical to learn as much as you can. That’s how I approached my first few positions as a professional. I didn’t try to find the highest-paying job; I took the jobs that could help me learn some really cool skills, many of which are foundational skills I still use daily.

Second – again, especially early in your career – be ready and willing to work hard and refine your craft. Dedicate yourself to your development and try to improve every day, and even if your current job is a bit of a grind, it’ll be a big step toward where you ultimately want to go.

Third, make sure you’re open to learning from your mistakes, or from less-than-ideal circumstances.

What would you advise – going all in on your strengths or investing on areas where you aren’t as strong to be more well-rounded?

I think it depends on the stage of your career. Early on, I would recommend you go really deep in one important area and own your expertise – that will help you provide value wherever you go and will give you staying power.

As you progress, though, I highly recommend developing your other skills to a) show you’re not a one-trick pony, which will open up opportunities; b) really understand the context and the “why” of what you’re doing. That’s what people will pay for – not just individual skills but the knowledge of how to use them to drive a positive impact for your employer. That’s a mindset I’ve tried to infuse at JDM – understand the why behind our work for our clients, including how to communicate that why.
To me, that’s the difference between saying “We drove a record number of leads with cheaper acquisition costs” and “We’ve helped multiple companies go from early-stage funding with tiny marketing budgets to unicorns with multi-million-dollar marketing budgets that continue to drive growth.”

Contact Info:

• Website: https://jordandigitalmarketing.com
• Linkedin: https://www.linkedin.com/in/tylerandrewjordan/