We’re excited to introduce you to the always interesting and insightful Valentin Shlyakhtichev. We hope you’ll enjoy our conversation with Valentin below.
Hi Valentin , so happy to have you with us today and there is so much we want to ask you about. So many of us go through similar pain points throughout our journeys and so hearing about how others developed certain skills or qualities that we are struggling with can be helpful. Along those lines, we’d love to hear from you about how you developed your ability to take risk?
My ability to take risks developed over time through a combination of belief in my vision and practical learning. When I started my fine jewelry business, I knew the industry was competitive, but I believed deeply in the uniqueness and quality of my brand. That belief became my foundation.
Taking risks initially meant stepping out of my comfort zone—like investing in premium materials, committing to a physical or online store, or marketing strategies that required significant upfront costs. I learned to approach these decisions by balancing optimism with research and planning. I focused on understanding the market, my customers’ needs, and the trends driving demand in the jewelry industry.
Over time, I grew more confident in my ability to adapt and pivot when necessary. Not every risk paid off immediately, but the lessons I gained were invaluable. Each challenge reinforced my resilience and creativity, helping me build a business I truly believe will succeed in the long term.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
As the founder of a fine jewelry brand specializing in 18k gold and natural diamonds, my work revolves around creating timeless, elegant pieces that celebrate life’s most meaningful moments. Each design is crafted with precision, blending modern aesthetics with the enduring beauty of high-quality materials. What excites me most about this work is the ability to turn ideas into cherished keepsakes—jewelry that tells a story and holds sentimental value for years to come.
What sets my brand apart is our unwavering commitment to craftsmanship and ethical sourcing. By using 18k gold and natural diamonds, we ensure every piece is as authentic as the emotions it represents. Whether it’s a classic design or a bold statement piece, each creation is meticulously designed to complement individual styles and stand the test of time.
We’re thrilled to announce some exciting developments. Our latest collection is launching soon, featuring stunning pieces that showcase innovative designs while maintaining the timeless elegance we’re known for. Additionally, we’re planning an exclusive in-person event to give customers the chance to experience our jewelry firsthand and connect with our team.
To anyone discovering our brand for the first time: we invite you to explore the artistry, passion, and detail behind every piece we create. Our mission is to bring joy, confidence, and beauty into your life through fine jewelry that truly stands out.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Three Most Important Qualities, Skills, and/or Areas of Knowledge
Craftsmanship and Attention to Detail
In the world of fine jewelry, precision and artistry are paramount. Every piece needs to be meticulously designed and crafted to meet the highest standards of quality. This requires not only technical skill but also a deep appreciation for aesthetics, balance, and proportion. The ability to bring a vision to life with precision ensures each piece is both beautiful and durable.
Customer Understanding and Personalization
Fine jewelry is deeply personal, often tied to special moments and emotions. Understanding the needs, preferences, and stories of customers is key. This involves active listening, empathy, and a commitment to creating pieces that resonate with their unique style and story. Whether designing custom pieces or curating a collection, customer-focused service is essential.
Knowledge of Materials, Ethical Sourcing, and Affordable Pricing
A strong understanding of materials—like the properties of 18k gold and the unique qualities of natural diamonds—is critical. Equally important is a commitment to sourcing these materials responsibly. Additionally, we believe that luxury shouldn’t be unattainable. By carefully managing our processes and overhead, we offer fine jewelry at accessible price points, ensuring that more people can experience the joy of owning exquisite, ethically crafted pieces.

All the wisdom you’ve shared today is sincerely appreciated. Before we go, can you tell us about the main challenge you are currently facing?
The Number One Challenge and How We’re Overcoming It
The biggest challenge we’re currently facing is balancing growth with maintaining the exceptional quality and personalized service that define our brand. As our fine jewelry business gains more recognition, the demand for our 18k gold and natural diamond pieces has grown significantly. While this is an exciting opportunity, scaling production without compromising on craftsmanship or the customer experience requires careful planning.
To address this, we are investing in skilled artisans and advanced tools to maintain the precision and artistry of our designs. We’re also streamlining our processes to improve efficiency without sacrificing quality. Additionally, we’re implementing systems to ensure our personalized customer service remains as attentive and thoughtful as ever, even as our client base expands.
By staying true to our values and embracing thoughtful growth strategies, we’re confident we can overcome this challenge and continue delivering jewelry that exceeds expectations.
Contact Info:
- Website: https://vallcha.com
- Instagram: https://www.instagram.com/vallcha/
- Facebook: https://www.facebook.com/vallcha?mibextid=LQQJ4d
- Other: https://go.vallcha.com



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