Meet Valeria Rivera

We’re excited to introduce you to the always interesting and insightful Valeria Rivera. We hope you’ll enjoy our conversation with Valeria below.

Valeria , we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life or career where they are trying to be more resilient, can you share where you get your resilience from?
Having nurturing and caring relationships with family, friends and mentors can significantly contribute to resilience. Social support provides emotional validation, encouragement, and practical assistance during challenging times. Observing and learning from role models who have faced adversity and overcome it can inspire and instill resilience. Role models can demonstrate effective coping strategies, problem-solving skills, and a positive mindset, serving as sources of inspiration and guidance. Holding beliefs that emphasize personal strength, self-efficacy, and the ability to adapt to change can enhance resilience.

Thanks, so before we move on maybe you can share a bit more about yourself?
Valeria Rivera is an accomplished Industrial Engineer, triathlete, and CEO of Cromchies. With a strong background in optimizing manufacturing processes and driving operational efficiency, Valeria has led numerous successful projects that have resulted in substantial cost savings and increased productivity. As a passionate triathlete, she embodies dedication, discipline, and a relentless pursuit of excellence in both her personal and professional life. Valeria’s strategic vision and exceptional leadership skills have propelled Cromchies to new heights. When she’s not revolutionizing the business world, Valeria can be found training for her next triathlon or running around San Diego.

Cromchies are amaranth wafer cookies made with only natural ingredients and a twist of fun. They are vegan, sugar-free and packed with amaranth, a superfood grain. You can enjoy our 4 flavors: amaranth, coffee, chocolate and berries and the best part of all you will be satisfied with just one serving.

We now have approximately 20 points of sale in and around San Diego. Some of them are Krisp Beverages + Natural Foods in Downtown, La Fresheria, Coronado Coffee Company, Nostalgia Coffee Rosters, Tienda de Reyes Old Town, Dolche Cafe Mexican Food and more.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
I believe that the most important skill is effective communication it is a fundamental skill that encompasses both verbal and non-verbal methods of conveying information and ideas. It involves clarity, active listening, empathy, and the ability to adapt your communication style to different audiences. Strong communication skills facilitate better relationships, teamwork, negotiation, and the dissemination of knowledge.

Entrepreneurship is a dynamic journey filled with ups and downs, unexpected obstacles, and rapidly changing markets. The ability to adapt to new circumstances and bounce back from failures is crucial. Entrepreneurs must be resilient, maintaining a positive mindset even in the face of adversity. They should be open to learning from mistakes, adjusting their strategies, and embracing change. Adaptability and resilience allow entrepreneurs to stay agile, pivot when necessary, and find innovative solutions to problems.

A very important quality is passion. Successful entrepreneurs are driven by a deep passion for their business idea or industry. They have a genuine enthusiasm for what they do, which fuels their motivation and perseverance. Passion helps entrepreneurs overcome challenges, stay committed to their goals, and inspire others. It also allows them to maintain a positive attitude even during difficult times.

Who has been most helpful in helping you overcome challenges or build and develop the essential skills, qualities or knowledge you needed to be successful?
Mentorship has played a significant role in helping me overcome challenges and develop the essential skills, qualities, and knowledge needed for success. Mentors have been instrumental in my personal and professional growth by offering valuable advice, sharing their knowledge, and providing constructive feedback. They have helped me navigate difficult situations, provided perspective on different career paths, and challenged me to think critically and push beyond my limits. Mentorship has been invaluable in helping me overcome challenges and develop the skills, qualities, and knowledge necessary for success. The guidance, support, and wisdom provided by mentors have been instrumental in my personal and professional journey, and I am grateful for their contributions to my growth.

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