We’re excited to introduce you to the always interesting and insightful Verena Lake. We hope you’ll enjoy our conversation with Verena below.
Hi Verena, thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.
Ahhh this is a great question… Whew! First, let me say that I still fight to overcome imposter syndrome. As I level up in business and grow as an individual there are new mental obstacles to overcome. Surrendering to my visions and having a solid support system were the two things that undeniably played a major role in overcoming my imposter syndrome. Let me explain… whenever I think about my future and the type of lifestyle that I want to have Instead of doubting my worthiness of that vision I embrace it as a sign that I am meant for more. Therefore, whenever I get opportunities to do really great things in my business and that feeling of ‘not being good enough’ creeps in I just remind myself that if I wasn’t meant to be doing this then God would have never given me the vision. I also recognize that part of my imposter syndrome came from childhood traumatic experiences and by going through a healing process to release myself from those negative past feelings, I was also getting rid of that unworthy feeling. I also stopped comparing myself to other people. I would see people post how much money they were making on Instagram, how much their business is growing. New house, new car and wanting to do things similar to them… And I’m thinking ‘I can’t do that because I don’t have XYZ’… So I just stopped envying others and I found a lot more peace and contentment with where I’m at in my own journey.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
I help brands sell their products and services through storytelling email marketing so that they make more money and build deep connections with their audience. The thing that really fires me up about my business is helping passionate and customer-centric entrepreneurs serve their clients to help them get the transformations that they’re yearning for. It’s those win-win moments for me that really make me enjoy what I do.
I’m on a mission to eradicate money-hungry marketing and create an online space where people feel valued and appreciated by the businesses they give their hard-earned money to while the businesses who actually care enjoy exponential growth. I have so much valuable information to give, so one thing I’m excited to do for the rest of this year is just to expand my reach and teach people valuable, money-making email marketing tips on various platforms… I’m talking podcasts, radio shows, maybe even TV shows I’m speaking it into existence
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
The most impactful thing on my journey by far was learning to listen to my gut and trust my instincts. Fun fact, my copywriting business was not my first business. I tried quite a few things to make money before (I actually have another Voyage article on that so go check it out for the full story here) and they all just seem to fall flat. But when I finally took that leap of faith to start this copywriting business was when everything just seemed to go right. I kept getting blessings and signs from God that I’m on the right path. So the best piece of advice I can give is to form a relationship with God. Yeah heavy on the prayer! Listen to your gut, do what makes you feel happy and don’t just do businesses that seem trendy. Do something that you actually enjoy doing.
The other two qualities I would attribute my success to would be persistence and clarity/ organization. whenever I have the desire to do something or to get something… I’m going to get it done. PERIODT! I may fall, I may, get rejected, I might feel like giving up along the way, but I never do. You have to be ready to face the challenges that come with pursuing success. Don’t take no for an answer. Don’t be ‘realistic’, dream big. Organization and clarity are everything… I do my best to make schedules every day so that I’m always doing something to get me closer to my goals. As a student-entrepreneur this is crucial for me.
Tell us what your ideal client would be like?
If you’re a passionate entrepreneur that’s overwhelmed trying to scale your business alone and you struggle to consistently market your products & communicate with your audience … then you’re my ideal client.
My clients value expert help to make more money and build deep connections with their customers through empathetic emails. They also only want to focus on what excites them in their business & fully immerse themselves in their CEO role so that they effectively & quickly scale.
If you want to supercharge your email sales while making a positive impact on society, and you actually care about building a relationship with your customers… then we’re a perfect match.
Contact Info:
- Website: verenalake.com
- Instagram: instagram.com/vee.lake/
- Twitter: https://twitter.com/verenalake
- TikTok: https://www.tiktok.com/@emailvee.lake
Image Credits
Brandon King IG: @brandonkingofficialll
