Meet Veronica Hohweiler

We caught up with the brilliant and insightful Veronica Hohweiler a few weeks ago and have shared our conversation below.

Hi Veronica, thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.

I wish I could say I overcame imposter syndrome with one big breakthrough moment, but for me it showed up in quieter, more persistent ways. It was walking into rooms where I was the youngest, the only woman, or the newest leader, and feeling like I had to work twice as hard just to justify my seat. I used to second-guess my decisions, over prepare, or wait for someone else to validate what I already knew.

What changed things for me wasn’t a single event. It was a slow build of evidence. Every time I advocated for my team, trusted my instincts on a client call, or handled a situation I never thought I could, I started giving myself credit for it. I stopped framing challenges as proof I wasn’t ready and started seeing them as proof I was growing.

I realized the imposter voice wasn’t actually telling me I wasn’t capable. It was telling me I was stretching into a bigger version of myself. And that’s uncomfortable for everyone, no matter how confident they look on the outside. Now, when those feelings show up, I don’t fight them. I just remind myself that I’ve earned every room I walk into, and I lead from that place. It’s not that imposter syndrome disappears. It’s that you stop letting it make decisions for you.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m the Chief Events Officer at We Crush Events, where I lead our events and marketing teams nationally. At our core, we produce high-impact corporate events across the U.S., and what I love most about my work is how interconnected it is. My role touches every part of what we deliver, from creative strategy to operational execution, and I get to help shape the full arc of how our clients experience our brand.

What feels most exciting is the way strategy and storytelling come together at a company-wide level. Guiding both the events and marketing functions, while also having a strong hand in operations, allows me to see the bigger picture and ensure everything ladders up to a cohesive and intentional experience. Whether it is refining internal processes, elevating our event concepts, or aligning our messaging, I get to influence how our team brings ideas to life in a way that feels consistent, clear, and impactful.

We have also been expanding quickly. Over the past year, we have continued to grow into international markets and increased our capabilities for clients hosting global programs. Most recently, we launched We Crush Social Events, which allows us to bring the same level of creativity and white-glove service to personal celebrations and private events.

Across both corporate and social events, my mission remains the same: build experiences people truly feel, and lead a team that executes them with heart, clarity, and purpose.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Looking back, the three qualities that had the biggest impact on my journey were my authenticity, my attention to detail, and the intentional way I show up for my team by truly listening to them and advocating for what they need.

Authenticity mattered because this industry is built on relationships. People can feel when you are showing up as your real self, and that kind of trust becomes the foundation for everything else. My attention to detail comes from years of doing every type of job you can imagine in hospitality, which taught me to anticipate needs before they are spoken. And the leadership piece is something I’ve grown into with purpose. I take my team’s feedback seriously, I value their perspective, and I make it a priority to understand what they need to do their best work. Being intentional in how I support them has shaped the way I lead far more than any title or responsibility ever could.

For anyone new to the industry, my biggest piece of advice is always: do as many different hospitality jobs as you possibly can. I joke that every human on earth should be required to work in hospitality at some point in their life because it teaches you patience, empathy, adaptability, and how to stay calm when absolutely nothing is going according to plan. Those experiences give you a level of readiness and resilience you simply can’t learn in a classroom.

The best way to grow is to stay curious, say yes to learning opportunities, and genuinely care about how the people around you feel. Technical skills can be taught, but the way you show up, listen, and advocate for others is what ultimately shapes your career.

What do you do when you feel overwhelmed? Any advice or strategies?

When I feel overwhelmed, I always tell myself to ‘just try not to think about it.’ Haha… groundbreaking. If only it were that easy. I deal with pretty severe anxiety, so if not thinking about it were actually possible, I would have achieved inner peace years ago.

One thing I have been implementing recently is coherent thinking and coherent listening. The terms sound like something out of a neuroscience textbook, but the idea is really simple.

Coherent thinking is just organizing your thoughts in a way that actually makes sense, bringing them back into a clear and steady flow so your decisions come from clarity instead of urgency.

Coherent listening is similar, but on the receiving end. It is when you are listening with enough presence to understand the real message, not the story your anxiety is creating, not the worst-case scenario, but the actual context, meaning, and intention behind what is being said.

When I pause long enough to take a breath, it gives my mind a chance to settle. I can hear what is truly happening, not the pressure or the fear. From that calmer place, I make clearer choices and respond in a way that actually moves things forward.

My advice is to give yourself permission to pause. Even 30 seconds of breathing can interrupt the spiral long enough to bring you back to yourself. You do not have to be perfect, and you do not have to have everything figured out instantly. Sometimes the most impactful thing you can do is simply stop, breathe, and reset before taking the next step.

Contact Info:

• Website: https://wecrushevents.com
• Instagram: wecrushevents
• Linkedin: https://www.linkedin.com/in/veronica-hohweiler-cmp-14a8a3ab

Image Credits

Jim Vetter Photography
DVR Productions