Meet Vitalina Ghinzelli

We’re excited to introduce you to the always interesting and insightful Vitalina Ghinzelli. We hope you’ll enjoy our conversation with Vitalina below.

Vitalina, thank you so much for taking the time to share your lessons learned with us and we’re sure your wisdom will help many. So, one question that comes up often and that we’re hoping you can shed some light on is keeping creativity alive over long stretches – how do you keep your creativity alive?

Creativity is at the very heart of who I am. I live and breathe it. I don’t think I need to keep it alive because I think it is what keeps me alive. Everything I see, feel, hear, taste, and smell around me provide that indescribable spark of creativity that spurs me to keep growing as a human being and an artist.

Thanks, so before we move on maybe you can share a bit more about yourself?

I am a designer who is currently focused in millinery with a growing collection of unique and stylish hats for women. Blending traditional craftsmanship with contemporary designs that embody the totality of my creative passion – from sketching the designs and sourcing the materials to crafting each piece. I founded my eponymous brand in order to produce the kind of wearable art that I hope elevates the wearer’s complete look, boosts their confidence, brings them joy.

I genuinely love the entire creative process of what I do because everything around me sparks my imagination for new hat designs. Whether it’s the shape of a flower, the texture of a fabric, or the colors in a sunset, I can’t help but envision how those elements could come together in a beautiful hat. I love exploring shapes, textures, and forms, allowing the hats to become a canvas for artistic expression. Then, there’s the special thrill of seeing a vision come to life. It’s wonderful to be able to take a simple idea and transform it into something that I aspire to be pieces of art.

My brand stands for everything beautiful and authentic. It represents our collective need for fine quality garments while being respectful of our fellow human beings and of the planet. We’re not here to just add to pollution but contribute practical solutions in how to limit our carbon footprint. Everything I do is mindful of how we can achieve beauty but still shop responsibly by choosing lasting quality over cheap but disposable products.

I’m truly excited to share that I’m in the early stages of unveiling a dress collection. It might take a while to introduce them to the market but am really focused on imbuing them with the brand’s core aesthetic of timeless appeal and contemporary sophistication. It’s important that they are able to stand on their own sense of style while also being able to complement the hats. I can’t wait to be able to show them off and offer even more ways for my customers to express their personal style. Stay tuned for updates!

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

My evolution as a designer were guided by Creativity, which fuels my unique designs and determination to push boundaries; Craftsmanship, which allows me to constantly be aware of masterful hat-making techniques and the meticulous care it takes to create something special; and Resilience, which helps me navigate challenges and stay committed to my vision. Together, these qualities have shaped my artistic path and growth in my craft.

My advice to anyone starting out in their career is – Whatever kind of art or discipline you are pursuing – you have to truly love what you do. Otherwise, you simply won’t last through the downsides. And in the end, what’s the point? Genuine passion can feed the resilience you will need to stay motivated during tough times. When challenges arise, this is what will keep you going, give you the determination to seek solutions and coming up with great creations. Embrace your passion, and it will help you keep developing your talent and skills and guide you in navigating the journey ahead!

Tell us what your ideal client would be like?

One of my main inspirations are the modern royals – women like Kate, the princess of Wales who are personifications of grace under pressure. You don’t even have to start off with supreme confidence, just let our collection help you discover it. We also hope to attract those who value quality in craftsmanship and appreciate the kind of artistry that can help them express their individuality. And finally, it would be ideal to have customers who know the importance of supporting small, creative businesses open to collaborating on custom designs that they’re not going to find from mass marketed products.

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Image Credits

Images courtesy of Vitalina Ghinzelli

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