Meet Walyaira Irizarry

We recently connected with Walyaira Irizarry and have shared our conversation below.

Walyaira, we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life or career where they are trying to be more resilient, can you share where you get your resilience from?

I was born in a very small place in the middle of the ocean. Resilience is in our veins. I believe that coming from a place that faces daily situations of uncertainty is the reason why our race is resilient. We have been through so much that we have had to learn to survive. I am 100% sure that my essence comes from the blood that runs through my veins. When you have to learn to survive in a certain way you create character and willpower. You learn not to fear adversity and you face everything that comes with strength and courage. You lose your fear and even if you cry today you get up and smile at a new bright sun. I grew up watching my grandmother walk in heels through the mud to teach at a school in the countryside, I grew up with a mother who despite everything raised her children, studied and dedicated herself completely to her family. I had the example of powerful women who taught me not to fall or give up. I am resilient because it is in my blood!

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I am from Ponce Puerto Rico, I grew up in a country where music is part of the essence. At my pre-school age was when I auditioned for one of the most prestigious choirs in my country for the first time. My passion has always been music, in one way or another I have always been involved in that atmosphere of parties, concerts, events and I am in love with that lifestyle. I studied music all my life and then I came to Nashville TN where I studied Entertainment Business and Audio Engineering & Producer.

I focused on opening my own Independent Record Label DIME Records and not waiting for someone to give me an opportunity. Opportunities must be sought by oneself. I have created a support network among other colleagues from different fields of the entertainment industry. I have helped other independent artists improve their image and focus their careers.

I am passionate about writing songs and singing but I am also in love with the music business. My first album Nomada will be released soon and I am proud of what I have achieved so far.

I am currently working on my career and collaborating with other emerging media industries in entertainment in Nashville, Tennessee and will soon be touring when my album comes out. I hope to release it in my hometown next year and begin my tour from there.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

In Puerto Rico, most artists work independently, which helps us learn to do things to improve our artistic career. The greatest skill I acquired was editing videos and doing promotions. Understanding the market and selling the product. I think my biggest advice for those who dedicate themselves to this is to seek help from people who do the same thing as you and are at the same professional level. Artists and musicians should learn skills on how to market their product and learn as much as they can about technology and social media. These three things are my greatest strengths and I think they are the cause of my success.

Is there a particular challenge you are currently facing?

My biggest obstacle is the way the industry is designed. If you don’t have capital you compete with large corporations and this means that you have to work up to 5 times harder than any other recognized artist. Most artists at my level have jobs to support themselves financially. Another aspect is finding venues that believe in different proposals and not more of the same. When you find that you have to value it because there are few who take the risk. This is a business but unfortunately if you are not on a stage it is very difficult for people to know about you so many talented artists quit or you see them frustrated in their careers.

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