We’re excited to introduce you to the always interesting and insightful Yelena Rashina. We hope you’ll enjoy our conversation with Yelena below.
Yelena , thanks for taking the time to share your lessons with our community today. So, let’s jump right in – one of the most essential skills for unlocking our potential is self-discipline. Where does your self-discipline come from?
My self-discipline has deep roots in my early experiences with sports and in my upbringing in a strict, traditional home. I began ballet in Russia, where training was intense and uncompromising—excellence and obedience were expected from everyone, regardless of age. This environment, combined with the values from home, taught me early that dedication and respect are essential to achieving goals.
At nine, I started martial arts, which further strengthened my discipline. In martial arts, every technique is practiced repeatedly, building both patience and self-control. Respect for tradition and hierarchy instilled humility, while the challenges required me to push beyond my limits. Later, I transitioned to jiu-jitsu, which taught me that discipline is about adaptability and resilience as much as it is about consistency.
Whether it’s training, studying, or working, my disciplined approach has allowed me to not only meet but often surpass my goals. Grounded in my commitment to health and faith in God, martial arts—and the values they instilled—have truly shaped who I am.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
I’m a first-generation Jewish immigrant, born in Kyiv, Ukraine. Coming to this country brought its challenges, but they shaped my resilience, adaptability, and drive to succeed. Those early experiences fueled my commitment to making a meaningful impact in people’s lives, and that passion led me to where I am today.
With that drive and vision, I’m thrilled to share more about NüLook Medical Aesthetics & Wellness, a unique mobile medspa I co-founded with my partner, who is also our Medical Director. Our visions aligned perfectly in creating NüLook—a space born out of our shared love for aesthetics, wellness, and the desire to make a positive impact. With over 15 years in community nursing, I learned the importance of holistic care—not just treating physical health but nurturing self-love and confidence. This passion led us to build NüLook, a brand focused on enhancing well-being from the inside out.
Together, we bring a blend of medical expertise and artistry to our clients, offering an exciting mix of in-office and in-home services for a truly personalized experience. Our doors are officially opening soon, and it’s a thrilling milestone for us!
By combining the science of nursing with the art of aesthetics, NüLook empowers people to feel confident and connected to themselves in new ways. We’re not just about providing treatments; we’re committed to supporting each client’s journey toward self-love, confidence, and total wellness.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back, three qualities have been especially impactful in my journey: resilience, adaptability, and the ability to build genuine connections.
Resilience has been essential. It kept me going through challenges as an immigrant, a healthcare provider, and now as a business owner. I’d tell anyone starting out to develop resilience by embracing setbacks as learning opportunities and maintaining faith in their goals even during tough times. Every experience, positive or negative, is a stepping stone.
Adaptability has also been key. From community nursing to aesthetics, I’ve had to constantly learn and adjust. The world and industries change rapidly, so stay curious and flexible. Try to see change as growth—it will allow you to pivot and seize new opportunities, especially when things don’t go as planned.
Lastly, the ability to build genuine connections has been invaluable. Whether with patients, clients, or team members, real connection creates trust, which is the foundation of any impactful relationship. For those starting out, focus on active listening and showing empathy. People notice when you’re truly invested, and that creates lasting, rewarding relationships.
Developing these skills takes time and patience, but they’re transformative for any career journey.
How would you describe your ideal client?
My ideal client is someone who values their well-being and is committed to both inner and outer self-care. They understand that beauty and wellness are intertwined, and they’re looking for a personalized, holistic approach. I work best with clients who are open to learning and trust the process, recognizing that true transformation takes time and commitment.
The ideal client is also someone who values genuine connection and communication. They’re transparent about their goals and concerns, which helps me tailor the experience to meet their specific needs. A willingness to engage in the process and a desire for a positive, lasting impact on their self-confidence and health are qualities that make for the most rewarding client relationships.
Ultimately, I love working with people who are looking to invest in themselves and see this as part of their broader journey toward self-love and wellness.
Contact Info:
- Website: https://nulookwellness.com/
- Instagram: https://www.instagram.com/nulook_wellness
- Facebook: https://www.facebook.com/people/N%C3%BCLook-Medical-Aesthetics-Wellness/100082116656893/
- Yelp: https://www.yelp.com/biz/nulook-medical-aesthetics-and-wellness-feasterville-trevose
- Other: https://www.instagram.com/lenachka22
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