We caught up with the brilliant and insightful Yemi Oluseun a few weeks ago and have shared our conversation below.
Yemi, we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life or career where they are trying to be more resilient, can you share where you get your resilience from?
Resilience, for me, comes from deciding not to waste the hard seasons.
I’ve had launches that flopped, projects that went quiet, and seasons that looked like failure. But I’ve learned this:
All work works.
Sometimes it works for you.
Sometimes it works on you.
But it always works.
Even the things that didn’t go to plan helped shape the IP, pricing, and systems I use today.
That includes the 5Rs of Retention™ — it wasn’t theory. It came from fixing real gaps I saw again and again.
I keep moving. I let the process do its work — even when the results take time.
That’s where my resilience comes from.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I run The Change Hive, a strategy consultancy that partners with B2B service and SaaS businesses to grow by fixing what’s leaking — not just chasing more leads.
Most companies pour energy into getting attention. We focus on what happens after the sale — where cash, clients, and credibility are often lost.
I created the 5Rs of Retention™ framework to help teams:
→ Roadmap – Give customers a clear path to success
→ Routine – Build habits that make your product stick
→ Rave – Use reviews to build trust and accelerate referrals
→ Revenue Expansion – Make it easy for happy clients to buy more
→ Rescue – Spot churn risks early and respond quickly
We work with founders, RevOps teams, and private equity-backed scale-ups across the UK, US, and Africa. Clients often come to us when they’re hitting a wall: growth has slowed, churn is creeping up, and more marketing spend isn’t fixing the real issue.
What makes this work exciting is the ripple effect. When businesses stop leaking, they scale stronger — creating stable jobs, sustainable growth, and stronger communities.
Right now, I’m rolling out our Retention Roundtable Series — live, tactical conversations with GTM and RevOps leaders who want smarter growth without burning out their teams. I’m also building a digital shop of tools, frameworks, and scorecards that make strategic growth simpler and easier to scale.
For me, this isn’t just strategy. It’s about building systems that free people up to do better work — and create businesses that last.
Because you don’t scale by getting louder.
You scale by getting tighter.
Most businesses don’t need more leads.
They need fewer leaks.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
1. Pattern recognition
Seeing what’s driving results (or gaps). This helps me cut through the noise and focus on what matters.
→ Tip: Slow down. Track what repeats. That’s usually where the answer is.
2. Turning insight into IP
I built the 5Rs of Retention™ by packaging what worked into something teachable and scalable.
→ Tip: Don’t just do the work — name it, frame it, re-use it.
3. Emotional clarity
Staying steady when things feel uncertain. Learning not to take feedback, silence, or setbacks personally.
→ Tip: Don’t make it mean more than it does. Let it shape you, not shake you.
Tell us what your ideal client would be like?
My ideal client is a founder or senior operator of a FinTech or B2B SaaS business who knows growth is slowing, but doesn’t want to throw more money at ads or headcount.
They value strategy, take action quickly, and want systems that scale without burning out their team.
Often, they’re:
→ preparing for a raise or exit,
→ struggling with churn or low NRR (Net Revenue Retention), or
→ ready to turn their delivery chaos into something repeatable.
They move fast, think clearly, and want frameworks that make decisions easier, not more complex.
If they care about long-term value, not just short-term noise, we usually do great work together.
Contact Info:
- Website: https://www.thechangehive.co
- Instagram: https://www.instagram.com/yemioluseun_/
- Facebook: https://www.facebook.com/yemi.oluseun.1
- Linkedin: https://www.linkedin.com/in/yemioluseun/
- Twitter: https://twitter.com/yemioluseun
- Youtube: https://youtube.com/@YemiOluseun
so if you or someone you know deserves recognition please let us know here.
