We’re looking forward to introducing you to Neha Ash. Check out our conversation below.
Hi Neha , thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: Have you ever been glad you didn’t act fast?
Absolutely. I’m very glad I didn’t rush, especially in my early years entering the industry. Being mostly self-taught and without mentors to guide me, I knew I needed to move at my own pace. Taking things slow gave me the space to form genuine human connections, to truly understand the intricacies of the craft, and to grasp the realities of running a business. That patience has shaped not just my work, but the way I approach every decision today.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Neha Ash, founder and creative director of a slow-fashion label, inspired by heritage craftsmanship and conscious living. My brand works closely with skilled artisans in Jaipur, Rajasthan, preserving the centuries-old art of hand-block printing while ensuring fair pay and dignified working conditions. Every piece is made-to-order from ethically sourced cotton, designed to be timeless, cherished, and passed down. I came into the industry mostly self-taught, driven by a deep respect for tradition and a belief that fashion should honor both people and the planet. Right now, I’m working on a new capsule collection that blends coastal Australian roots with the intricate artistry of India—a celebration of cultures, stories, and sustainable beauty.
Okay, so here’s a deep one: Who saw you clearly before you could see yourself?
Before stepping into the fashion world, I was practising law. I owe much of my confidence and unshakable belief system to my mentor, who saw something in me long before I could see it in myself. He didn’t just talk about my potential—he helped me believe it, and pushed me to step into a bigger version of who I was. A lot of my “go hard” attitude comes from his influence, and I’m not sure I’d be the same person without his presence in my life.
When you were sad or scared as a child, what helped?
As strange as it may sound, I think the child version of me would have found comfort in the adult I am today. Knowing that I grew into someone strong, independent, and true to herself would have been the reassurance I needed back then.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Is the public version of you the real you?
The real me is actually very quiet—unless I know you well and trust you. The public version of me is something I’m still learning to step into, mostly for the sake of visibility. But no matter how different those two sides may seem, the artistic part of me is unchanged. That creative core is the same whether I’m in a crowded room or completely on my own.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. If you laid down your name, role, and possessions—what would remain?
If I set aside my name, role, and possessions, what would remain is my love—for my children, and for the arts. Those are the parts of me that nothing can strip away.
Contact Info:
- Website: https://www.nolanfriends.com
- Instagram: nola.n.friends
- Linkedin: http://linkedin.com/in/neha-ash-07344413b
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