Meet Alana Cooler

We caught up with the brilliant and insightful Alana Cooler a few weeks ago and have shared our conversation below.

Hi Alana , so happy you were able to devote some time to sharing your thoughts and wisdom with our community. So, we’ve always admired how you have seemingly never let nay-sayers or haters keep you down. Can you talk to us about how to persist despite the negative energy that so often is thrown at folks trying to do something special with their lives?
This is a difficult question for me because while I’d like to say I don’t listen to others’ opinions, that would be a lie! The truth is, I do focus on one goal at a time even if people don’t understand that goal. I’ve learned that it’s okay if others don’t get my vision, because only I know what my next move or goal entails. Additionally, I have a ton of close friends who are very supportive. They help break down my visions with thoughtful questions and encouragement.

Thanks, so before we move on maybe you can share a bit more about yourself?
After spending years helping other brands, I had a high-level understanding of what needed to be done. However, building your own company is not only more rewarding, but also reveals lessons you would not learn working for someone else. I feel grateful to help other brands while building my own. I love to read, write, and help companies, so why not combine those passions into an events business, with other ventures in mind? This year, I also began writing for myself, which has been life changing. We have several events coming up, but our biggest will be in April in Texas – a bookish mystery retreat. We want to focus these events on fostering human connection through shared interests, connections and feelings – because people matter and so do their shared connections.

If you had to pick three qualities that are most important to develop, which three would you say matter most?
First, ask people for advice. I used to worry that others might not want to help or guide me, but found that most people do. Even if some don’t, there are others who will. I’ve also learned that giving advice and being kind, while cliché, goes a long way. Getting ahead shouldn’t mean compromising basic human respect, kindness and encouragement – life is hard enough. Second, be brave and take risks. Third, be okay with failure – grieve it, process it, learn from it, and move on. Failure is inevitable, but how we respond makes all the difference.

Awesome, really appreciate you opening up with us today and before we close maybe you can share a book recommendation with us. Has there been a book that’s been impactful in your growth and development?
I’m trying to get on Cleo Wade’s radar in hopes of being besties – so Cleo, if you’re reading this, hit a girl up! I love Wade’s empowering words and inspiring poetry. Last year, I read her book “Remember Love” and it moved me to happy tears. The book beautifully covers themes of strength, love, self-love, courage, and every emotion in between. I highly recommend reading “Remember Love.” Let the words sync in and cry happy tears. The book serves as a comforting reminder to be kind to yourself in moments of perceived failure. Wade has a gift for reaching into your soul and giving it a big hug.

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Image Credits
Natalie Olsen Photography

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