Alright – so today we’ve got the honor of introducing you to Alethea Tyler. We think you’ll enjoy our conversation, we’ve shared it below.
Alethea, so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.
First things first, I wouldn’t say I’ve *overcome* imposter syndrome because with every new level of business I hit, there’s a new wave of fears to work through. When I started my biz, things like showing up on Instagram triggered the hell out of my imposter syndrome and now I rarely blink twice about posting. Butttt, I still feel imposter syndrome about other things like growing my team, or offering education, or pivoting.
No matter what, there are two things that help me move through imposter syndrome when it does come up. 1) acknowledge it and know that it’s just your brain trying to keep you safe by bullying you into staying in your comfort zone and 2) tell your bully brain to screw off and do the thing you want to do anyway.
Because all that imposter syndrome really is is a sign that you’ve stepped into the unknown and the unknown is scary. It doesn’t mean you shouldn’t do it. It doesn’t mean you can’t do it. It just means it’s something you aren’t comfortable with yet and that’s one thousand percent okay.
Do it anyway.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
As a copywriter, what I absolutely adore about my job is the fact that I get to use everything I love about creative writing to help people tell stories. Stories about themselves. Stories about their brands. Stories about the way they can change their clients’ and customers’ lives.
Good brands are like good characters—they are loved for their funny, or serious, or strange personalities. And with the work I do, I get to help clients create a character and a world that reflects the side of themselves they want to share and appeals to the audiences that are looking for exactly that.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Adaptability – thanks to having a weird and wacky family that moved around a lot and had some strange and wonderful ideas about how to navigate the world.
A willingness to do things differently – which is the edge I bring to the marketing world that will forever need people who are willing to get weird and aren’t afraid to experiment (even if that means “failing”).
And a delusional faith in myself – which has been my safety net for anything that has gone wildly awry, for all the sure things that have fallen through, and is the only reason (besides the incredible people I have in my life who support me) that I have made it to this point so far.
To those in the early stages of their journey, I would say learning to get in touch with who you are and embracing all the strange and wonderful of yourself is the key to literally everything. Because without that, you’ll just always end up on the path that everyone else is on.
The world needs your weird!
Thanks so much for sharing all these insights with us today. Before we go, is there a book that’s played in important role in your development?
UNTAMED. By Glennon Doyle. I read this book recently and it freaking spoke to a piece of my soul in a way I didn’t know self-help could.
What I just couldn’t get enough of—besides her absolutely *beautiful* writing that punches you in the gut with its raw honesty—was the main idea that is woven into every chapter: that inside of us all is something that has been labeled loud and wild and “too much.” Which isn’t the truth. It’s just that we’ve been trying to do the impossible and turn our wild animals selves into something domesticated.
Contact Info:
- Website: https://copywithspice.com/
- Instagram: https://www.instagram.com/copywithspice/
Image Credits
https://brands.maggieexumcreative.com/
