Meet Alonzo Herrera

Alright – so today we’ve got the honor of introducing you to Alonzo Herrera. We think you’ll enjoy our conversation, we’ve shared it below.

Alonzo, so good to have you with us today. We’ve got so much planned, so let’s jump right into it. We live in such a diverse world, and in many ways the world is getting better and more understanding but it’s far from perfect. There are so many times where folks find themselves in rooms or situations where they are the only ones that look like them – that might mean being the only woman of color in the room or the only person who grew up in a certain environment etc. Can you talk to us about how you’ve managed to thrive even in situations where you were the only one in the room?
You know, it’s been quite a journey getting to where I am today. Learning to shrug off the opinions of others and truly embrace myself has been a process. I mean, let’s be real, it’s not easy. It took years of building up my confidence before I felt comfortable sharing my music with the world.

I still remember those early days, hunched over my phone, creating beats in the basement of a Sober Living house in Denver. And while I’ve definitely come a long way since then, I’ll never forget my roots or the people who supported me along the way. Shoutout to Jacob Chavez, aka Vertex Remedy, for always believing in me and pushing me to make the best music I can.

With each release, I strive to outdo myself. It’s like a journey of growth and self-discovery with every track I put out there. And you know what? It’s not just about the music. It’s about embracing who I am as an individual. I’ve always felt a bit like an outsider, marching to the beat of my own drum. But hey, that’s what makes my music unique.

I guess you could say I’m an old soul. I try to infuse that into everything I create. It’s what sets me apart and gives my art that extra something special. So yeah, while being an outsider might be nothing new for me, I’ve learned to own it and let it shine through in my music.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
I’ve been on board with Proxinized Rebirth Records from the get-go, ever since we launched back in 2021. As one of the co-founders, I wear a few different hats around here. I’m the brains behind our label’s podcast, Off The Air, and I handle all things media as our Media Specialist, drawing on my 9 years of experience in radio.

Music isn’t just a passion for me—it’s ingrained in who I am. I owe a lot of that to my dad, who exposed me to the classic rock tunes of the ’60s and ’70s from a young age. Back then, I didn’t realize just how much those sounds would shape my own music journey.

Funny enough, the day I stepped out of rehab, Jacob reached out and asked me to join Proxinized. It’s been an incredible journey since then, watching our label grow and evolve. Over the past three years, we’ve been plotting our path to stand out in the industry. One of our proudest achievements? Setting up an open and free Discord server where creatives can come together and share their projects.

Sure, our vision might seem lofty, but we’re all about the music. Rain or shine, that’s what drives us. And beyond just making waves in the music scene, we’re all about giving back to our local community. Massive thanks to everyone who’s supported us along the way, especially those who showed up to our summer shows. And get ready, because we’re gearing up for the Cosmic Valley Tour, hitting the San Luis Valley with six dates—stay tuned!

There’s a whole world of possibilities out there, and I’m pumped to dive in headfirst, fueled by nothing but pure love for music.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Staying grounded is key, especially in a tight-knit community. I’ve witnessed too many times where egos get inflated, especially as folks start gaining traction in the scene. Suddenly, some think they’re the bee’s knees just because they snagged a spot at the Summer Fest.

That’s why we set up the Proxinized Network on Discord. We’ve had our fair share of dealing with big egos and shady characters in the music biz. It can get messy out there, with people trying to pull a fast one on you or ride your coattails. But I’ve learned to see through the smoke and mirrors.

Love and politics may have their dramas, but when it comes down to it, is the music any good? For me, it’s all about creating tunes that I’d jam out to myself. That’s where the real magic happens.

As we end our chat, is there a book you can leave people with that’s been meaningful to you and your development?
Every night, without fail, you’ll find me diving into the pages of Walt Whitman’s “Leaves of Grass” before I hit the hay. There’s something about those poems that just speaks to me on a deeply personal level. This past year has been a whirlwind of challenges, from facing homelessness to losing my job and even watching my family drift apart. In those moments of darkness, “Leaves of Grass” became my guiding light.

Acceptance is one of the many lessons I’ve gleaned from Whitman’s words. Learning to embrace myself, quirks and all, has been a journey in itself. There’s a certain freedom in accepting things as they are and reveling in my own brand of craziness.

One of my favorite lines from “Song of Myself” sums it up perfectly: “Behold, I do not give lectures or a little charity.” It’s a reminder to live authentically, without pretense or false generosity.

Contact Info:

Image Credits
@mystiicthechild Miguel Gaspar

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