Meet Bernadette Capulong

We recently connected with Bernadette Capulong and have shared our conversation below.

Hi Bernadette, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?
In it’s infancy, I ran my company, BC Design Haus, entirely out of my kitchen, entirely on my own. It was here that I learned what it meant to “hustle,” and in less than two years, I managed to build a small, but substantial client base and get a taste for what it was like to be my own boss. It took a ton of hard work and sleepless nights, and I wasn’t always successful, but I learned a lot about what it takes to be an entrepreneur from the experience.

Building a business from nothing and seeing it start to flourish was unlike anything I’ve experienced. It gave me a deeper respect for my parents, who uprooted their lives and took a chance on their dreams when they immigrated to the U.S. I often think witnessing their courage is what sparked a similar drive in myself.

In 2015, I adopted my son, and found motherhood to be the most rewarding and challenging adventure yet. I soon realized that leading by example was the most important gift I could give him, and this motivated me to take BCDH to the next level—growth.

Staying true to our mission despite uncertainty and our ability to pivot quickly has allowed us to grow our team and expand our services. It’s what enables us to produce consistently innovative work for clients across industries, and it’s the reason we were able to thrive during the Pandemic, despite endless obstacles.

If there’s one thing I know, it’s that we’ll always be presented with new challenges. It’s how we approach our solutions that set us apart.

Thanks, so before we move on maybe you can share a bit more about yourself?
BC Design Haus is a creative branding and marketing agency whose mission is to form meaningful partnerships with brands by understanding their challenges and developing personalized, creative solutions that positively impact their business.

Today, BC Design Haus acts as a creative visionary for both small and billion-dollar global companies and has proven its ROI to a myriad of companies across corporate America. While specializing in package design and branding, the creative expertise and knowledge of the BC Design Haus team extends to web design, branding, digital marketing, social media management, advertising, and video production.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Grit, tenacity, and focus have been the most impactful qualities I’ve developed over the course of my entrepreneurial journey. I have grown my resilience by having the strength to try new things and challenge myself, not being afraid to fail, and never losing sight of my goals.

For anyone early on in their own journey, my best advice is to reach out to others and built a strong support system on which you can lean when times get especially tough. You may think you can do it all, but being able to ask for help when you need it is an important skill to develop.

Tell us what your ideal client would be like?
I’d say an ideal client is one that is open to new ideas, see the process of working together as collaborative rather than transactional, is communicative throughout the process, and is clear about their goals.

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