We recently connected with Brooke McKeever and have shared our conversation below.
Hi Brooke, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?
I listened to the pertinacious voice in my head and my gut (2nd brain) telling me to keep going, that I am onto something extraordinary that could shatter the norms and standard beliefs in Western Medicine. I knew there had to be others, like me, diagnosed with a lifetime of pain, lessened with drugs and surgery as the only path to potential relief. After healing myself with light, I realized the enormous potential of helping people in pain find relief, without risking addictive drugs or questionable procedures. I was curious as to how I can lead others to the light. Then I realized I AM THE LIGHT! That is how I found my purpose. I gave away light sessions to learn, practice, and now to give back to those in need. I traveled across the country to promote light to anyone who believed and listened. I found a tribe of trusted professionals who believed in me and my mission.
Realizing my purpose gave me strength to keep going despite the obstacles, trauma, naysayers, and difficult decisions that came with life, entrepreneurship, and navigating a newly emerging industry. I am extremely passionate about my purpose and know it is worth fighting for what you believe in, and I believe in light changing lives and transforming the norms of healthcare. Making a difference and changing lives with something so pure and natural like light is the most surreal feeling; empowering self-healing and assisting in unleashing the magic of our DNA.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
A proud small family business owner, I have been operating a successful and growing health and wellness business in the OC with my husband, Jeff, for over 7 years. Our specialty is Photobiomodulation (PBM) therapy, also known as red light therapy or light therapy in general. A life-changing car accident, debilitating chronic pain, and the healing journey with light that ensued was the motivation for UltraRed Light’s inception in 2008. The PBM technology that saved my life and gave me hope for a future is the same technology that we still use today, albeit upgraded!
UltraRed Light is a one-stop shop for all aches and pains (chronic, systemic, & acute), system imbalances, autoimmune, hormones, skin rejuvenation, gut health, brain health, and almost any inflammatory condition in the brain or body. If you know inflammation, you know pain, and we can help both the root cause and the symptoms. We empower you to heal yourself on the cellular level, optimizing your own innate, intelligent natural processes in the body for cellular recovery and repair. You are the true miracle of DNA! We provide the right light at the right pulsed frequencies, with the right power to get the profound results that our clients want, without drugs or unnecessary surgeries.
If you aren’t in Southern California and feel like this is the right light for you, don’t fret for a second! We rent and sell our professional devices out locally and nationally. This allows everyone access to life-changing light to accelerate healing in the comfort of one’s home, without letting logistics get in the way. Jeff and I provide the necessary training and support for these rentals and sales through our company, Light Academy, which aids in enlightening individuals on the benefits of PBM therapy and PBM business training for professionals, doctors, and budding entrepreneurs. The equipment we exclusively trust, use, and sell in our business is LightMD, which is FDA approved, ISO, FCC, IEC certified, safe and efficacious.
Red light therapy is gaining serious momentum and popularity with celebrities, athletes, biohackers, and wellness practitioners. I am thrilled to be a pioneer in this emerging industry with over 15 years of experience under my belt! I feel enthused with the progression, and not dissuaded by the inundation of largely ineffective panel, wand, or neoprene devices that say all the right things, but don’t compare in results because of the differences in penetration, efficacy, safety, power, and speed of recovery. Gratefully there is research behind the multiple mechanisms of PBM, with ongoing studies continuously needed for it to become more mainstream.
LightMD was published in a COVID case study on Wiley in Nov ‘21 and we have more on the way. Keep an eye out! UltraRed is expanding in the near future, collaborating with trusted professionals in the medical and chiropractic fields to bring this exciting and effective medical technology to the forefront. Ask your doctor if light therapy could be beneficial for you. Although it is not necessary to get a medical opinion for pain or inflammatory conditions, it does help. We are not doctors and do not diagnose, cure, prescribe, or do anything medically.
I am thrilled to announce that I am newly certified in Women’s Neuropsychophysiology through Her Biorhythm. This masters level course strengthened my abilities to help women in all stages of their lives to have better balance through nutrition, fitness, neuropsychology, stress, sleep, workflow, and environment, during the four phases of our hormone cycle. This knowledge has greatly enhanced the understanding of my own hormonally changing body as well as my clients and their needs, and how we can best support their health and wellness goals through education and PBM.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Resilience. Key for navigating the tides of life and entrepreneurship. I know that if I show up, do the work, and don’t quit, that I am in reach of my goals. Resiliency is why I can pick up my light machine and keep knocking doors down when I get consistently denied by medical professionals. Knowing that no one was going to do the hard work or save me from any decisions I made. It was all on me to stick with it and trust that one day, my dedication to growing this industry and illuminating the benefits of photomedicine will pay off. It’s all about timing. I am so grateful to have a partner now to share the good “light” fight with to change the paradigm of healthcare. I feel we are barely on the cusp.
Compassion. Listening to and truly understanding my clients’ pain and mental health challenges. My genuine empathy helps them feel seen and heard, something often missing from mainstream medicine. The mental and physical toll it takes during the healing process is arduous. Creating a safe space for self-healing is imperative for the energetic work we do, as we are all human and have struggles, visible or invisible.
Science. A long-lasting childhood dream of mine was to become a marine biologist, so I did! Fast forward two decades, I use my invaluable scientific background to help me understand the cellular, biological, chemical, and physical properties of PBM. I am well equipped for case studies, research, experimenting and testing. I have contributed to the development of our recent protocols and research for LightMD and ABP based on our case reports.
ADVICE:
Resilience is built with time and experience. Just live and focus on what is important to you and your goals. Being adaptable to changes, good and bad, helps to build resilience over time. Whatever you do, stick with it! Inaction is an action in itself. Being afraid to stumble or fail can cause one to freeze and not take actionable steps towards a goal. It feels extraordinarily good to accomplish one’s goal and to celebrate baby steps or victories along the way. You are not an imposter! You worked your way to being where you are. Let yourself feel it and see it from afar, so that you can be proud of yourself and more resilient, knowing that it wasn’t always easy.
Volunteer! This helps show the importance of health in everything and puts material goods in perspective. Help seniors or those less fortunate. It softens cruel judgment and may make one realize some people just need more compassion and an opportunity to shine.
Never stop learning! Seeking knowledge and building new skills keeps our brains active and thriving. Join me in being a student of LIFE. Good or bad, you can’t unlearn what you learn!
Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?
Yes, we are always open to synergistic collaborations.
Academia, researchers, athletes, naturopaths, physicians, recovery and addiction centers, mental health professionals, post-op recovery centers, sports teams, trainers, nutritionists, health coaches, influencers …let’s do this!
We have different options for anyone looking to collaborate on research or for promotion. Our results are tangible, so we can work together to improve the lives of your clients or patients, whether that is with your own system or referrals. Are you interested in research or trying what we are doing with our light, changing lives daily?
DM @ultraredlight on Instagram or email me directly: BrookeM@LightMD.com
Contact Info:
- Website: https://www.ultraredlighttherapy.com
- Instagram: https://www.instagram.com/ultraredlight/
- Facebook: https://www.facebook.com/ultraredlight/
- Linkedin: https://www.linkedin.com/in/brookeluciano/
- Twitter: https://twitter.com/ultraredlightmd
- Youtube: https://www.youtube.com/channel/UCQ05jHrEuaOlzQx9z_1UX9Q
- Yelp: https://www.yelp.com/biz/ultrared-light-md-corona-del-mar-3
- Other: BBB rated A+ for the past 5 years https://www.bbb.org/us/ca/corona-del-mar/profile/health-and-wellness/ultrared-lightmd-1126-1000062378
Image Credits
Thomas Pellicer Jeff McKeever
