Meet Dianna Manoogian

We’re excited to introduce you to the always interesting and insightful Dianna Manoogian. We hope you’ll enjoy our conversation with Dianna below.

Dianna, so great to have you with us and we want to jump right into a really important question. In recent years, it’s become so clear that we’re living through a time where so many folks are lacking self-confidence and self-esteem. So, we’d love to hear about your journey and how you developed your self-confidence and self-esteem.
For unknown reasons, this begun when I was little. My mother always told me “it’s none of your business what others think of you”. There really isn’t a truer statement. In not having that burden, I was able to move through life with a little more ease than others. This allowed me to put myself in position to accomplish things I really wanted to do whether or not I thought I would succeed.

Opening my own business in 2017 is a great example. I opened a Salt therapy & Wellness Center in Sarasota. I had worked in the corporate world for most of my career and then stayed home to raise my children. I took a total leap of faith, kind of knowing that it would all work out. Opening Salt of the Earth Sarasota was not opening a business that people knew they even needed. There was a lot of education that needed to take place. We’ve had many challenges in the last 7 years, hurricanes, red tide, covid etc. Through all of it we were committed to helping our clients to get health by natural means.

I think when you know what you are committed to the universe rises to meet you all you have to do is step in.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
Salt of the Earth is Sarasota’s Premier Salt Therapy and Wellness Center. At Salt of the Earth Sarasota, we are dedicated to the health and wellness of each one of our clients. Since 2017, we’ve been at the forefront of health and wellness in the Sarasota area, providing the personalized guidance our clientele need to fulfill their health goals. We offer no touch, natural and non-invasive ways to heal the body.

Nothing fills my heart more then when our clients come in and share their stories of how we helped them feel better, and naturally at that. Since 2017 we have helped thousands get relief from respiratory issues with our salt therapy/halotherapy treatments. We also focus on helping those with pain & inflammation in the body. Our light therapy, heated salt bed and heated crystal mat all help to quiet the mind, pull toxins and relax muscles.

We are excited to announce that we will be expanding this year and helping others to open a similar business. We have partnered with ISO Benessere, and Italian equipment company to bring more world class health equipment to the United States.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
For me I think trusting myself, trusting my judgement and first instinct. It’s so rare that we trust our guts, but this has always helped to guide me in the right direction. Also being able to see multiple sides of an issue is truly helpful.

One other big skill is jumping (deciding what to do) even if there is no net. Sometimes you have to throw your hat over the wall and THEN figure out how to get it back.

My advice for others looking to make a bold decision whether, work, home, life, try to sit and be still for a while. Let the universe speak to you. Too often we are running at a fast clip and can’t see what is around us. There is always time to take a step back and be still before making those decisions, but again, trust yourself, you know what is best for you.

Tell us what your ideal client would be like?
Salt therapy is wonderful in this regard. Our ideal client is really anyone ages 6months and up. Salt therapy is so gentle and effective that anyone can benefit. Covid was actually a great test for us. From May 2020 to Fall 2023 we tripled our business. People were ready and looking for alternatives to keep themselves healthy. It was also a great case study for us because those who were already coming had respiratory issues, that’s why they come. Those clients didn’t get sick. It wasn’t until the second variant that they were impacted. But they didn’t end up in the hospital or respirators. Keeping their lungs clear with salt therapy helped them to stay well and not be fearful.

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