Meet Diego Santos

Alright – so today we’ve got the honor of introducing you to Diego Santos. We think you’ll enjoy our conversation, we’ve shared it below.

Diego, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?
I firmly believe that a strong work ethic is not something innate but rather developed over time. It emerges from a foundation of discipline and a focus on achieving goals. Interestingly, work ethic isn’t solely confined to one’s professional life; it can manifest in various aspects of life beyond one’s career. Personally, I have cultivated a strong work ethic through my passion for fitness.

My dedication to going to the gym and adhering to a strict routine and diet has become an integral part of my lifestyle. What started as a mere interest has evolved into an indispensable aspect of my daily routine. The level of discipline required to maintain my physique over the years has not only strengthened my commitment to fitness but also carried over into my career. The relentless effort I invest in my physical well-being mirrors my dedication to professional excellence.

The synergy between my commitment to fitness and my work has created a formidable work ethic and unwavering discipline. Both areas of my life complement each other, contributing to my overall success and resilience. This interconnectedness has allowed me to build a solid foundation for achievement and personal growth.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
As the proud new owner of Life’s Short. Picnic!, we specialize in hosting luxury Picnic Experiences across Southern California. Our services cater to a wide array of occasions, including weddings, proposals, bridal showers, bachelorette parties, corporate events, romantic dates, and more. My number one priority is customer service, our commitment to excellence lies in providing a hassle-free and delightful experience, serving as a comprehensive one-stop-shop for all our clients’ picnic needs.

At Life’s Short. Picnic!, we offer an extensive range of services to make every event memorable. Our offerings include stunning floral arrangements, charcuterie selections, professional photography services, upgraded seating options, and curated packages with a variety of customization choices. All these services are conveniently accessible through our user-friendly website, ensuring a seamless and enjoyable planning process for our valued clients.

Since becoming part of the company, we have experienced significant growth, expanding our services to cover the entire Southern California region. Notably, we have established a new Riverside branch on our website, allowing us to directly accept bookings in the Riverside area. This expansion has led to increased availability for events.

To cater to the diverse preferences of our clients, we recently introduced exciting new packages. The “Daydream Picnic” package is already live on our website. We are also in the process of crafting a special seasonal experience for Halloween, the “Halloween Picnic.”

As part of our commitment to continuous improvement, we are currently engaged in discussions and visiting numerous potential partner locations. We are thrilled about these prospects and expect to unveil new partner locations very soon, further enhancing the choices and experiences we can offer to our valued clients. Our dedication to expansion and innovation ensures that Life’s Short. Picnic! remains at the forefront of providing extraordinary picnic experiences throughout Southern California.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
In my journey, I found discipline, a thirst for knowledge, and my grasp of financial markets and personal finance to be the most impactful areas of expertise and qualities. It all began with my curiosity about credit cards and their efficient use. Delving into rewards cards and optimizing purchases opened up a vast world of possibilities, sparking my interest in maximizing returns on investments and cash management.

This newfound passion ignited a pursuit of knowledge. I immersed myself in studying credit cards, personal finance, investing, the stock market, and various business topics. My goal was to comprehend the intricate workings of the financial world, and I dedicated years to conducting extensive research and gaining hands-on experience.

Despite being a college dropout, I took it upon myself to embrace self-education and pursue my interests diligently. The wealth of information available online in today’s digital age made it all the more feasible. Although it demanded immense dedication and self-discipline, the journey was undeniably rewarding. The knowledge I accumulated has not only empowered me personally but also significantly impacted my financial decisions and success.

I firmly believe that anyone can embark on a similar path of self-learning and achieve a profound understanding of the financial world. It requires perseverance and dedication, but the end result is well worth the effort. Embracing a thirst for knowledge and possessing a disciplined approach can lead to extraordinary growth and accomplishments.

What do you do when you feel overwhelmed? Any advice or strategies?
When faced with overwhelming situations, I take a moment to mentally step back and gain perspective on the entire scenario. This allows me to assess the situation calmly and make the best decision possible.

One crucial principle I always keep in mind is to keep moving forward. I avoid getting stuck or paralyzed by challenges. Instead, I maintain momentum and continuously work towards finding solutions. I tackle each obstacle one step at a time, steadily progressing until I reach the end of the road.

This approach has not only helped me navigate tough situations but has also contributed to building my resilience and tolerance for adversities. By applying this mindset, I feel better equipped to handle whatever challenges may come my way in the future.

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Image Credits
Sweet M Photography ShotbyRob Water & Gems DaniRY Photography C.R Photos

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