Meet Emma Vollrath

Alright – so today we’ve got the honor of introducing you to Emma Vollrath . We think you’ll enjoy our conversation, we’ve shared it below.

Emma , appreciate you making time for us and sharing your wisdom with the community. So many of us go through similar pain points throughout our journeys and so hearing about how others overcame obstacles can be helpful. One of those struggles is keeping creativity alive despite all the stresses, challenges and problems we might be dealing with. How do you keep your creativity alive?
Prioritize taking breaks! If you feel a lull coming on or you are feeling burnt out, it’s time for a break. I know that when I’m not being my most creative self that I’m sweating the small stuff and that it’s time to step back for a couple of hours and just let my mind wander. More often than not, we let ourselves get swept up in the super tiny things that may not matter as much as we think they do.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
Emma Lou came to fruition when I was 19 years old. I noticed there was a white space in the athleisure market since I kept hearing my clients complain about their bloating problems and how it was a huge insecurity for them. I realize now that every woman knows about the notorious lower stomach, but the only product I could recommend to them that targeted this area was a waist trainer. Which, no shade, but they aren’t *super* effective or sustainable. Worst of all, you can’t walk into Trader Joe’s wearing one without everyone giving you the disapproving side-eye while you’re picking out avocados. There wasn’t a single product on the market that wasn’t A) a waist trainer or B) a digestible supplement that aided women with bloating in the lower stomach area.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
1. Learning to prioritize what means the most to you and your business. 2. What will move the needle in your day to day brand building and focus on that.
3. Mute the people who will make you feel less-than and pay attention to those who uplift you.

Any advice for folks feeling overwhelmed?
When I feel overwhelmed, I take a step back and do what calms me. Whether that’s going for a walk, going to pilates class, baking, hanging out with friends & family, these are all things that ground and motivate me. The feeling of being overwhelmed can cause you to react in ways you may not have when you are focused and relaxed, which is why stepping away is so important!

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