We’re excited to introduce you to the always interesting and insightful Erica Dike. We hope you’ll enjoy our conversation with Erica below.
Erica, so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.
When I first transitioned from being a business analyst to a data-driven interior designer, I often felt like an imposter in the design world. I was unsure if my approach as an ex-business analyst would be accepted. Moving from implementing new systems to creating beautiful spaces was like diving into uncharted waters.
As a Nigerian living in America, I also felt this added pressure to prove myself in a new industry and showcase my cultural background without feeling like I was putting on a show.
Instead of letting imposter syndrome hold me back, I turned it into a driving force for my design process. I realized that my analytical background was a massive advantage. It wasn’t just about making a space look amazing; it was about creating a functional and meaningful environment for the people who lived in it. I created an intersection where design meets data.
I started approaching each space like a project, identifying the problem areas and offering innovative design solutions. Translating cThis systematic approach gave me the confidence to share my ideas unapologetically and create well-designed spaces that are thoughtfully designed to improve people’s lives. My Nigerian culture shines through effortlessly through my love for fearlessly layering colors, textures and patterns to create timeless spaces.
Embracing my background and experiences, I found my voice as a designer and turned imposter syndrome into my biggest ally. Now, I feel confident in my abilities and the knowledge that my approach is truly one-of-a-kind, sprinkled with a touch of vibrant Nigerian flair.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
Before I began my boutique design firm, I worked as a business analyst at NASA. Now I design stunning spaces and vacation rentals for busy professionals. My data-driven approach outlines problem areas to find innovative design solutions for any space. Through a streamlined process, I’m able to help clients achieve their grand design ideas in just 4-6 weeks. From virtual to in-person service style, I offer design styles for any schedule. Choose your adventure! Design in general is something I’m passionate about and you can see it in every area of my life. I’m really blessed to be able to do what I love and I’m extremely grateful for the clients that trust me to bring their dreams to life.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
My knowledge of systems, design and project management have definitely been the backbone of my journey. Being able to develop design concepts along with the right systems to manage and execute is key. When I first started I was all over the place and I let each client/project run my business. I later realized that I set the tone for for my business and I wanted to build a business that didn’t turn what I loved into a chore. For anyone in the beginning of their journey, my advice would be to get clear about what it is you’re offering and create a system to do it efficiently. Systems help you to scale and build quickly without compromising your quality or time.
Awesome, really appreciate you opening up with us today and before we close maybe you can share a book recommendation with us. Has there been a book that’s been impactful in your growth and development?
Honestly, the bible. I never really set out to start my own business, it was just something I found myself doing. I feel like I’m here because it’s my purpose in life. I was born to design these unique places for people to make memorable experiences. I don’t have any mentors or friends in my field. Whenever I’m feeling lonely in this journey, I look to the bible.
Specifically Proverbs 18:16 It talks about how your gift will make room for you. Even when I feel like I don’t belong, I remember that God has created space for me to be unapologetically myself. When I design spaces it’s not just a project. It’s a place that people get to experience time and time again. I can freely share my gifts and do my part in making a difference in the lives of others.
Contact Info:
- Website: www.ericaooh.com
- Instagram: @ericaoohdesigns
- Twitter: @ericadike