Alright – so today we’ve got the honor of introducing you to Felly Day. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Felly, so excited to talk about all sorts of important topics with you today. The first one we want to jump into is about being the only one in the room – for some that’s being the only person of color or the only non-native English speaker or the only non-MBA, etc Can you talk to us about how you have managed to be successful even when you were the only one in the room that looked like you?
After much trial and error, I’ve come to realize what most people think is a weakness is what will make you successful as an entrepreneur.
When I started, everyone wanted to grind, to scale to 10k months and 6-figure years, but I just wanted to live by the beach and travel without worrying about where my next paycheck would come from.
Being the only one who wanted to build something that could sustain my backpacker lifestyle in most masterminds made it feel like I was constantly the most unprofessional person in the room. But over time, I embraced being unprofessional and made it a big part of my personal brand.
I don’t want to get dressed up to record videos and get on sales call.
I don’t want to work 12-hour days to potentially hit a 5-figure month.
I just want to have enough to live my life as I bop around the world and continue growing my savings and investments for my future, and I know that 100k a year isn’t necessary to do that. If that makes me unprofessional, so be it.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I got my start as a general VA in 2019, trying anything and everything to make money so I could leave Canada and head for warmer countries. I’d spent the last 7 years working seasonal and gig work to fund my travels and allow a life of flexibility, but I was ready to make traveling a constant.
It took 6 months of dedicated work to go from a general VA to the owner of Felly Day Studio, my then content agency that created any type of content you could require. Another 2 years later, in late 2021, I found my niche and rebranded into the agency I run today, where we only do Content Repurposing for experienced entrepreneurs.
I love working in Content Repurposing because while it’s not new, it’s an industry full of misinformation. I’m constantly explaining that to show up and make sales from multiple platforms, you need to do more than copy-paste the exact same text.
That’s where we come in. We transform one piece of content into brand-new copy that is unrecognizable but still on brand so that you can keep building the relationship with your audience without having to create anything new.
We actually just released a new offer in Q4, the Remix.
This was created to give entrepreneurs a taste of repurposing. You send us 10 links to existing posts, and we send back 100 custom content ideas that will activate you to start repurposing your content.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
The ability to be rebellious will take you far as an entrepreneur. People will constantly be shoving unsolicited advice in your direction. So-called best practices that may have worked for someone else but don’t consider your unique being and experience. Reject them all and do what feels right until you find your path.
An understanding that you will fail, publically and repeatedly, if you want to be an entrepreneur. That might scare a lot of people, but it’s actually quite liberating. The more you fail, the more likely you are to discover what went wrong and how to improve the next time.
While I think all entrepreneurs will go through a period of hustle, boundaries are what will make or break you. Without boundaries, you’ll burn out, you’ll develop resentment, and you’ll quit. If you’re clear on why you’re doing this and what you’re willing to tolerate from the start, you’ll be able to close the laptop when it’s time and still feel satisfied with your work.
All the wisdom you’ve shared today is sincerely appreciated. Before we go, can you tell us about the main challenge you are currently facing?
For 2 long years, I’ve tried to build up a mentorship practice based on the wrong reasons. I’ve run group programs, had 1:1 clients and gotten on a ton of free calls, but I finally hit a wall where I realized (and accepted) that my agency is my bread and butter, and there’s nothing wrong with that.
For so long, I tried to force 1:1 to be BIGGER than the thing I spent 4 years building, but now I’ve come to terms that my agency is magic, and it’s okay to let it be the star.
So I’m releasing all the pressure I had around signing 1:1 clients and the resentment I would feel every time an application comes through for the agency without “effort.”
Next, I’m going to take the end of the year to re-evaluate why I love working with dualpreneurs on their marketing so that when I am ready to market a 1:1 offer again, it’s from the right place. Basically a lot of reflection and refining my messaging from there.
Contact Info:
- Website: fellyday.com
- Instagram: instagram.com/fellyday
Image Credits
Photographer – Kate Paterson: https://www.instagram.com/katepaterson.creative/ Hair – Taryn Day: https://www.instagram.com/themaneproject_/ Makeup – Jessica Lockert: https://www.instagram.com/truebeautymakeupartistry/
