Alright – so today we’ve got the honor of introducing you to Kherwin Nurse. We think you’ll enjoy our conversation, we’ve shared it below.
Kherwin, thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?
My resilience came from believing in myself and trusting the process. It also came from my upbringing. Going through many trials and tribulations from an early age taught me you could overcome anything. Resilience like many things in life I believe is a skill gained through experience. Throughout different scenarios and the ups & downs of life, I learned to take certain lessons and apply them moving forward. In addition to those lessons I think it’s important to remain positive and have a positive outlook. Sometimes things may not work out, but in order to overcome certain situations you have to be positive in order to navigate through. Once on the other side you can look back and take note of those lessons for future obstacles.
Thanks, so before we move on maybe you can share a bit more about yourself?
I am a marketer at heart. I’ve been in the Digital Marketing space for many years and enjoy being able to do what I love everyday. My greatest strengths come from helping bridge the connection between brands and their audience. The most exciting part about my day to day is strategizing with clients to create meaningful content that showcases how their products solve a problem, or make the lives of their customers better.
After working on many successful marketing campaigns, helping grow and scale many clients businesses through digital marketing, I wanted to create something of my own again. Having started many businesses before I wanted this one to be different. I wanted to build something, but with any good business at the core, it would also have to solve a problem. So with that Aurescents was created.
Aurescents was born out of a desire to introduce more men to candles and scents. During the pandemic there was a big emphasis on creating more inviting spaces as we spent the majority of our time indoors. This new way of life caused many people to take inventory of things in our homes. I first saw that many men, like myself, enjoyed candles but did not like the scents that were presently available or couldn’t find any that represented them. So, I set out to create a company that exemplifies having a space that reflected their mood, vibe, how it should smell, while also aesthetically fitting their spaces.
The first challenge which is usually a difficult one when you are one of the first to do anything, was finding a way to educate our customers on something which there previously wasn’t much information on. I also wanted to incorporate culture into it. I figured out the best way to do this, was to name each of our scents after moments of culture which would also describe the smell of the vibe or space. This would help our customers choose the right product for their vibe whether they were a beginner or a seasoned connoisseur.
This was incredibly hard to do at first since it required months of research to combine different fragrances to create the vibe. I also wanted customers to feel the vibe or name of that scent in addition to smelling it. After perfecting the first and our best-selling fragrance “Mancave,” my next biggest challenge was sourcing. All of our candles and aroma sprays are handmade, but finding suppliers for jars, wooden wicks, and lids proved to be a difficult challenge. I went through countless manufacturers testing samples, designing labels, packaging, and ingredients to create the vision that we have now. I wanted our products to feel like a luxurious experience and also fit the spaces that they are in as a statement piece even after they’re empty. This required me finding the highest quality materials that aesthetically looked great as well. There were many lessons learned along the way, but the biggest takeaway is to never compromise on your end vision no matter how many times you have to try to get there.
The vision for Aurescents is to be the pioneers and leaders in the space by continuing to provide scents for every vibe and for the culture.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
The three skills that have helped me the most is being always being willing to learn, staying humble, and learning how to find the answers to things on your own. For folks early in their journey I would recommend trying as much things as you can. A major part in figuring out what I was passionate about along with what I was good at was the numerous things that I was fortunate enough to try. If you have an idea seek out others that are where you want to be, or who can help you create that vision and don’t be afraid to fail. For every failure that I’ve had there came a lesson which has helped me succeed in another area in the future.
How can folks who want to work with you connect?
I believe life is about collaboration and the people that you meet along the way so I’m always open to collaborating with folks. I love to collaborate with folks of a similar mindset or that align with my business and the change that we are trying to create. You can connect with me through any of my contact info below or [email protected]
Contact Info:
- Website: Aurescents.com
- Instagram: Instagram.com/Aurescents
- Facebook: http://facebook.com/Aurescents
- Linkedin: https://www.linkedin.com/company/aurescents/about/?viewAsMember=true
- Twitter: https://twitter.com/aurescents
- Youtube: https://www.youtube.com/channel/UCsopSgHE8pziTCshOEIzPsw
