Meet Patrice Roulhac

We caught up with the brilliant and insightful Patrice Roulhac a few weeks ago and have shared our conversation below.

Patrice, thrilled to have you on the platform as I think our readers can really benefit from your insights and experiences. In particular, we’d love to hear about how you think about burnout, avoiding or overcoming burnout, etc.
There’s no way of escaping the hustle culture that has become a societal norm. If you don’t own 3 businesses while working on your PhD, then you’re probably a loser. That’s at least what social media is saying. I’ve always thought I had to constantly be in the state of productivity to be acceptable.

At one point I was working full-time, going to school full-time, and being a makeup artist full-time(I saw a huge influx of clients and projects) I was swamped. I found myself in a whirlwind of constant fatigue. If I’m being honest I took on so much at once because I thought time was running out. With seeing constant imagery scrolling on Instagram of these overachievers it fueled my chronic fatigue.

Pushing my body and mind beyond its capacity was my reality. Life shifted so fast in a way I had no choice but to get a grip of balance. I was so fatigue that it began to show up in other areas of my life. The things that I was trying so hard to work on didn’t get much effort anymore. It was true burnout in those moments.

After a huge reevaluation and talking to my therapist a golden nugget was revealed. I was putting too many contingencies on my life, I wanted to accomplish many things because I thought that’s what will make me a “good” person. For some odd reason I thought life was over at 30. Which is simply not true.

Once this revelation came, I’ve adapted a new way of thought. I wanted my life to be harmonious. If there’s balance in all areas of my life burnout will most likely not happen. As an entrepreneur there’s always something to do in your business to cultivate it. But, do you have to right now? If it’s the “slow” season it’s so easy to think you have to work on a million projects because of it.

Now I’m no longer placing contingencies on my business while planning for its success. I work in long iterations and take breaks in between. Every aspect of my business isn’t ran by me. Ive learned how to say no more often. Success is defined by my personal metrics, not social media.

This may come as a shock but once I slowed down I started to make more money. The art of being still and reassessing is magical. You might even come up with a great innovation!

Being an entrepreneur is great but at what cost? We can ditch the hustle culture. The idea of needing to constantly be productive can be detrimental in so many ways. There’s more value in rest than you think.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
I’m a licensed Cosmetologist but, I specialize in makeup artistry. I’ve been a beauty pro since 2012. All of my services are performed onsite so my clients won’t have to leave the comfort of their own home.

I love to describe my artistry as Soft Glam. To me this means daytime beauty that is subtle and enhances the natural features of my clients. This makes me serving my Brides effortlessly.

As we roll into 2024 be in the lookout for more bridal events and teaching from me. I have a wealth of knowledge that I would love for my clients to have when they leave my chair.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
There’s so many things I learned early in my career. To anyone who wants to be a makeup artist I would say if you want to invest in anything invest in your education.

Find other artists that you’re inspired by and see if they teach classes. A lot of artists teach 1-on-1. This is such a gem a lot of people miss. Often times people think they should have the latest and greatest kit.

A makeup class you’ll take your skills to a new level. Typically when an artist is offering classes they’ve been in the industry for quite some time. During your class you can learn their skill and get any advice about the beauty business.

Once your skill set is up, you can make $20 makeup look like $500 makeup.

What’s been one of your main areas of growth this year?
My biggest area of growth this past year was organization and utilizing systems! The biggest piece of advice I could give anyone is to not be solely reliant on your brain to remember everything. Using multiple calendar systems is awesome.

Now I have 3 calendars. Systems are so great for entrepreneurs who don’t have the revenue to hire a huge team. So that could be a booking site, different landing pages, automated emails, POS Systems and the list goes on. A lot of these systems also have built in analytic features. This way you can gauge how well your business is doing and areas of improvement.

These tools can really lighten the load of being a temporary one-man show and help you scale your business with thorough analysis.

Contact Info:

Image Credits
@michaelthor @neatshinyowlp

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