Meet Shay Stanislas

We’re excited to introduce you to the always interesting and insightful Shay Stanislas. We hope you’ll enjoy our conversation with Shay below.

Hi Shay, so excited to talk about all sorts of important topics with you today. The first one we want to jump into is about being the only one in the room – for some that’s being the only person of color or the only non-native English speaker or the only non-MBA, etc Can you talk to us about how you have managed to be successful even when you were the only one in the room that looked like you?
I have faced numerous challenges as the only individual in the room who shares my unique characteristics, such as being a minority as an African American, the youngest person, and a woman. However, I have learned that one’s talent, resilience, and drive can help them succeed among their peers. Even if you feel like you don’t belong, it may be your destiny to claim your rightful place in the room. My advice is to always move forward and show up with confidence.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
As a branding consultant and creative director the past seven years in the valley, I have had the opportunity to work with and develop some of the most remarkable brands and businesses. It has been a privilege to be at the forefront of campaigns, creative approaches, and brand design that have propelled these businesses from mere concepts to six-figure brands, which I consider to be some of my greatest accomplishments. In addition to brand shaping, my recent ventures include business coaching, with a focus on providing aspiring entrepreneurs with the necessary tools and knowledge for success. I have also expanded my expertise to include print and event brokerage services. To provide my clients with a comprehensive solution for their branding and business needs, I aimed to establish a one-stop-shop where they can turn to for growth, leveling up, and scaling their brand and business.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
In my opinion, three essential skills that have greatly influenced my personal journey are adaptability, creativity, and optimism. When embarking on the path of self-improvement, whether in business or life, it is crucial to be able to adapt to unexpected circumstances and keep in pursuit of your goals. Additionally, having a creative mindset is important for bringing ideas to life and finding innovative solutions to challenges. Finally, maintaining a sense of optimism and faith in yourself is crucial for overcoming obstacles and believing that hard work will ultimately lead to success, regardless of how daunting the journey may seem.

What has been your biggest area of growth or improvement in the past 12 months?
Over the past few months, the most significant lesson I’ve learned is to enjoy the journey and embrace all its ups and downs. It’s easy to become fixated on pursuing the next big thing or achieving a particular goal, but I’ve learned that taking the time to appreciate and acknowledge how far I’ve come can be incredibly gratifying. By valuing the progress I’ve made, I’ve gained a deeper sense of appreciation for what’s yet to come, making me more excited and motivated to tackle whatever challenges lie ahead.

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