We were lucky to catch up with Zachary Pampu recently and have shared our conversation below.
Hi Zachary, thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.
Personally I overcame imposter syndrome working with the best and individuals that are pioneering the game. About five years ago, I entered the social media industry with Offseason Social. Initially known as Athletes’ Guide (@OffseasonSocial on social media), I served as the Social Media Manager from May 2020 to September 2020, for a period of five months. During my time at Offseason Social, I streamlined the digital content marketing plan, leading to increased followers on Instagram, Twitter, TikTok, Facebook, and LinkedIn. I also researched the latest social trends and audience insights, presenting process improvement ideas to management. Additionally, I surveyed client data to enhance customer engagement and brand awareness.
Following my tenure at Offseason Social, I transitioned to other social media pages within the sports niche, such as @RTNBA, managed by Moe Ayache. Moe was not only an exceptional content creator but also an outstanding individual. I reached out to him with hundreds of pre-crafted content pieces for his basketball niche page. Subsequently, I took charge of running @RTNBAgifs on Twitter, which attracted follows from numerous high-profile celebrities and athletes.
During my time at RTNBA, I focused on creating aesthetically pleasing social media posts, influential digital marketing copy, and media materials for a sports account with 186k followers on Instagram.
My journey then led me to an account that I admired, @Dunk, across all platforms. Here are some details about Dunk and my role there:
Position: Operations Team
Company: Dunk
Employment: Full-time
Duration: November 2020 to January 2021, a span of three months
Dunk Media LLC. is owned by Eliot Robinson and Gary Vaynerchuk. Dunk has a network of accounts with over 10+ million followers across all social platforms.
During my time at Dunk, I oversaw day-to-day operations and fulfilled various positions, including Relationship Manager, Marketing Coordinator, Campaign Manager (worked with 300 Ent., Warner Music, Interscope, and more), Social Media Manager (managed a social account with 2.5+ million followers ), and Community Manager. I had the opportunity to connect with prominent figures in the industry, including discussions with the NBA, major record labels, Nike, Jordan, Steve Francis, and many others. One of my favorite memories was releasing Sheck Wes’ NBA Draft day video for the song “Been Ballin” while celebrating my birthday at a dinner with my former girlfriend.
After my stint at Dunk, I moved on for personal and professional reasons. However, I will forever be grateful to Eliot Robinson and Akinyele Dairo for granting me the opportunity to experience career-altering moments at a young age. I would also like to acknowledge my colleagues Joseph Shafaq, Nathan Pechar, and Moe for their significant milestones.
Subsequently, I transitioned further into the music and entertainment niche. I was introduced to Kelvin Joseph, also known as YKDV Bossmanfat, who is currently on the roster with the Kansas City Chiefs. Kelvin connected me with a well-known music executive, Web-3 pioneer, and more, named Adrian Swish.
Adrian Swish:
Web 3 & NIL Advisor
Founder/CEO at Digital Currensy Inc.
CEO of Mirror Image Network
Adrian provided me with exposure to various operations, expanding my knowledge of the industry, including managing relationships and emotions. I continue to be a business partner with Adrian, and he has an extensive history working with major label artists such as Kt Foreign, RMR, Icewear Vezzo, NHale, as well as a long list of producers like the NikeBoyz, ItsRappa, Jay Icy, and others.
During our time together, Adrian and I often contemplated the idea of me becoming an artist, considering my knowledge and capabilities in the back office.
Simultaneously, I joined RapTV as part of their Business Development team. Here are the details of my role and achievements:
Position: Business Development
Company: RapTV
Employment: Full-time
Duration: April 2021 to August 2021, spanning five months
Remote work
RapTV is a network of accounts totaling over 25+ million followers across Instagram, Twitter, Snapchat, TikTok, and more.
During my time at RapTV, I performed outbound sales and established multiple short and long-term partnerships with entities such as the NBA, SXSW, 740 Projects, and more. I laid the foundation for the sales team, developing templates, processes, and partnership avenues. Additionally, I served as a content specialist for @Rap on Instagram, which boasts 8.6 million followers, and as a business operations specialist. I initiated the Rap x SXSW Showcase for Spring 22′.
Working with the RapTV team, including Founder Dan Snow, David Kantanka, Griffin Frum, Logan Stout, Jordan Morandini, Eddie Franzoni, Eduardo Sanchez, Jordan Hopes, and ThatKidCM, was a fantastic experience.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
Presently, I wield my expertise as a software developer at General Motors, seamlessly merging the world of technology with my passion for music. During my off hours, I metamorphose into a dynamic musician, having achieved an impressive milestone of over 1 million streams and approximately 800k views on YouTube within my inaugural year in the music scene.
Before delving into music creation, my journey involved managing artists. Notably, one of the talents under my label marked a significant achievement by dropping “Flights” featuring Lil Baby during his tenure with us. It’s worth noting that these accomplishments unfolded in the midst of my impactful stints at @Dunk and @Rap, all while I continued to thrive in my role as a software developer.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Reflecting on my journey, one invaluable piece of advice that stands out is the significance of following my instincts. Whether faced with pivotal decision-making moments or navigating the intricacies of various situations, I’ve come to appreciate that my gut feelings have consistently proven to be a reliable guide. Time and again, relying on that innate sense of intuition has led me down the right path, reinforcing the wisdom of trusting my instincts as an unwavering compass throughout my personal and professional evolution. In essence, acknowledging and heeding the cues from within has been a constant source of sound judgment and a key factor in the successes I’ve achieved along the way.
Alright so to wrap up, who deserves credit for helping you overcome challenges or build some of the essential skills you’ve needed?
Adrian Swish
Contact Info:
- Website: www.shifttheculture.media
- Instagram: @zachpampu
- Facebook: https://www.facebook.com/zachpampu/
- Linkedin: https://www.linkedin.com/in/zachpampu/
- Twitter: @zachpampu
- Youtube: https://www.youtube.com/channel/@simplepak

