We’re looking forward to introducing you to Ruby Knight. Check out our conversation below.
Hi Ruby, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What do you think others are secretly struggling with—but never say?
I think one of the biggest silent struggles people carry is the fear of not knowing where they truly belong or what they’re meant to do. Most people won’t admit it, but there’s this quiet pressure to have everything figured out, to have a clear direction, a perfect plan, or a neatly mapped purpose. And when they don’t, they feel like they’re somehow behind. The truth is, we grow up expecting life to hand us a set of instructions, but it rarely does. Instead, we learn who we are through the experiences that stretch us, the challenges that force us to look inward, and the moments that unexpectedly light us up.
I’ve noticed that people often think passion and purpose arrive fully formed. But I see them more like signals—small sparks we only recognize in hindsight. The real discovery happens along the way, when we pay attention to what energizes us, what moves us, and what feels meaningful even when it’s hard. So while people may quietly fear that they’re lost, I believe they’re actually in the middle of being guided. The journey itself is shaping them, showing them pieces of what they’re meant to do long before they realize it. And that’s where I think the beauty is: we don’t find purpose all at once. We uncover it, slowly, courageously, and often at the exact pace we’re ready for.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Ruby, and I’m a brand identity and design strategist, expanding into wellness and building & exterior refurbishing. Overall, I help people and businesses understand who they are, what they stand for, and how to express that with clarity and confidence. (i also make them look good)
What makes my work unique is my focus on building brands from the inside out, grounded in authenticity, emotional clarity, and genuine creativity.
Authentic creativity is at the center of what I do. I believe the best design comes from honesty, which naturally led me into wellness because identity is emotional and psychological, not just visual. I want to create brands that look beautiful and also feel aligned with a person’s or organization’s true self.
My mission is simple; to help people step into their identity with confidence, authenticity, and creative alignment.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What part of you has served its purpose and must now be released?
The part of me that has served its purpose and now needs to be released is the desire to be accepted. In the beginning of my career and even in my personal life, that desire helped me build connections (from a less aware place). It pushed me to learn from others, understand different perspectives, and navigate an industry where those connections matter. Wanting to be accepted made me attentive, but more strategically collaborative than aithentically. I was open to growth from the lens that I looked through at the time. It helped me build a network (that is currently under maintenance), and the momentum I needed to get started.
But at this stage in my journey, that same desire no longer serves me. Acceptance can easily become a filter that quiets your voice, reshapes your decisions, and pulls you away from your true identity. I’ve realized that authenticity creates stronger connections than approval ever could. My work is rooted in clarity, confidence, and creative alignment, and I can’t embody that while shrinking myself to fit into spaces that don’t require my full truth.
Letting go of the need to be accepted allows me to show up as who I actually am, not who I think people want me to be. And ironically, that is what attracts the right people, the right opportunities, and the right path forward.
If you could say one kind thing to your younger self, what would it be?
I would tell her that even though it was hard, and seemed to only get more difficult, she kept going. And I am SO proud of her for that. My younger self navigated life the best she could then, and still going as strong as we are able to now.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. How do you differentiate between fads and real foundational shifts?
I differentiate between fads and real foundational shifts by paying attention to what creates temporary noise versus what creates lasting change. Fads move quickly, feel exciting, and often rely on surface-level appeal. They show up loud, but they don’t anchor themselves into people’s deeper needs or behaviors. They’re reactions to the moment.
Foundational shifts, on the other hand, are quieter at first. They show up as changes in how people think, what they value, and how they choose to express themselves. They alter culture from the inside out. In branding and wellness, I look for patterns that repeat, not just trends that spike. I ask whether something solves a real problem, aligns with human psychology, and continues to grow even after the initial hype fades.
If a movement strengthens identity, emotional wellbeing, or long-term connection, it’s usually a foundational shift. If it only grabs attention without creating deeper meaning or impact, it’s a fad. The difference is longevity, relevance, and whether it speaks to who we are becoming rather than what we’re temporarily distracted by.
Okay, we’ve made it essentially to the end. One last question before you go. If you laid down your name, role, and possessions—what would remain?
My strength, dignity, determination, creativity, and the capacity to love with everything in me.
Contact Info:
- Website: https://rubyjknight.my.canva.site/port
- Instagram: RubyJKnight
- Linkedin: http://linkedin.com/in/rubyjknight
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