Sacha Picard’s Stories, Lessons & Insights

We’re looking forward to introducing you to Sacha Picard. Check out our conversation below.

Good morning Sacha, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: Are you walking a path—or wandering?
I’m definitely walking a path, but it’s not a straight line.
I know the direction but I also leave space for detours and opportunities I don’t see coming.
My career so far has been a mix of intention and instinct. I built my production company, Lucky Space Studios, with a clear vision of the kind of work I wanted to defend, but some of the most important steps in my journey came from wandering a bit, experimenting, saying yes to unexpected collaborations, or even letting real life reshape what I thought my next move should be.
Looking back, I think wandering is essential for any artist/creator. You stay curious, and may find the things you didn’t know you were looking for. But walking a path gives direction, discipline.
So I guess I’m doing both, wandering with purpose. Every single project brings the path into sharper focus.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Sacha Picard, a director, producer and the co-founder of Lucky Space Studios, a Paris-based production company. I mainly work across music videos and fiction projects. My focus is always the same : crafting images that feel alive, visually sharp while keeping a strong sense of storytelling. I like to think of my work as a blend of premium visuals, emotional clarity, and sincerity.
I started in music videos pretty young and ended up directing more than fifty of them, working with major labels and major artists across France. At the same time, I’ve always kept one foot in cinema. My latest short, Angelman, traveled to festivals worldwide and won several awards, which helped open new doors and refine the kind of stories I want to tell.
Lucky Space Studios is growing quickly – we’ve just received a Media Innovator Award as a leading creative production company in Paris – and we’re now expanding toward advertising and international work. I’m also developing two new narrative projects, always trying to push forward.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What did you believe about yourself as a child that you no longer believe?
As a child I definitely thought that growing up meant becoming someone serious, structured, who had everything figured out. I imagined adulthood like a kind of final form… I don’t believe that at all anymore.
If anything, most of my work now is about staying as close as possible to the part of me that was inventive, curious, care-free. To be honest, I spend more time unlearning the “adult mindset” than reinforcing it. The best ideas I’ve ever had came from the part of me that still plays, still sees stories everywhere, still finds magic in small moments.
As a director, that childlike energy is a strength. It keeps my images fresher, the emotions more honest, and overall the creative process less “rigid”. So I didn’t lose the kid I once was, I just gave him better tools.

Was there ever a time you almost gave up?
That’s actually a very important question. Especially in this era of social media, everyone looks so happy and strong all the time, myself included.
Let’s be real here…I’ve had moments where I was completely worn out. This job can be brutal… crazy deadlines, tight budgets most of the time, emotional investment in every project, and the constant pressure to reinvent yourself over and over again. There are definitely weeks where I feel like I’m giving everything and still not moving fast enough.
I’ve had days where I thought “Why am I doing this to myself?”. But even in those moments something always pulls me back : discipline, my entourage, and the very stubborn belief that I’m on the right path. I’ve built way too much, learned too much, and sacrificed too much to pretend I’m not meant to keep going.
So I didn’t “almost give up” but I’ve been deeply discouraged, time and time again. But every time, the same thing happens : I find a new angle, a new project, a new spark. At the end of the day, I consider myself very lucky to be in a position where I can do what I love and get paid for it. Showing up, again and again, has always carried me forward.

Sure, so let’s go deeper into your values and how you think. What would your closest friends say really matters to you?
They’d probably say that I care a lot about loyalty and sincerity. I only want real connections : people who show up, tell the truth, and stick around when things get messy or complicated. I don’t need huge circles, but the people in my life matter to me in a very deep way.
I think they’d probably also say that I care about work (maybe too much). I’m obsessed with doing things well, images that feel precise and clean, projects that actually move or inspire people. Even when I’m exhausted I still chase that little spark that makes a shot feel alive.
And finally, they’d say I care about keeping my feet on the ground. Our field can get very performative, but like I always say, we’re not saving lives. It’s really not THAT important at the end of the day. I try to stay honest, curious, and playful.

Okay, so before we go, let’s tackle one more area. Have you ever gotten what you wanted, and found it did not satisfy you?
Absolutely, and it’s something I’m still learning to navigate.
A lot of the goals I used to dream about when I first started – working with major artists and labels, building my own production company, traveling with my films… I have them now.
The strange thing is the satisfaction never lasts as long as I imagine it will.
I tend to move quickly from “I want this so badly” to “Okay great, now what’s next ?”. I do appreciate the wins, but my mind is wired to chase the next challenge, the next level. I guess it can be a strength, but it does keep me from actually enjoying what I’ve achieved.
I’m currently trying to get better at it. But I also know that this restlessness is part of what pushes me forward. I’m trying to learn how to let it push me without letting it eat me alive!

Contact Info:

• Website: https://luckyspacestudios.com/
• Instagram: https://www.instagram.com/sacha_smiles/
• Linkedin: https://www.linkedin.com/in/sachapicard/
• Twitter: https://x.com/smiles_sacha
• Youtube: https://www.youtube.com/@SachaSmiles

Image Credits
Youri Picard
Festival CPLTQC
G.Gomez