We recently had the chance to connect with Sarah Hill and have shared our conversation below.
Good morning Sarah, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What makes you lose track of time—and find yourself again?
For me, it’s painting and drawing. I don’t make as much space for it as I’d like, but whenever I do, I can get lost for hours. I studied graphic design and earned my BFA from UWM, but there’s something grounding about setting aside the computer and picking up real tools, pencils, brushes, paper. The act of creating with my hands quiets the noise and brings me back to myself in a way nothing else quite does.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Sarah Hill, founder of MoonstoneSeven, mom of three girls, and someone who spent most of her life believing straight hair was “better.” Like so many of us, I was taught that polished meant pressed and pretty meant flat-ironed. For years, I straightened my hair, yes, even with a clothing iron, and believed my natural texture needed fixing. My hair was always the “before” photo.
In 2019, I made a conscious decision to stop straightening. At first, I didn’t even know what my real hair looked like anymore, but as I learned to care for it, I began to let go of years of shame and insecurity. I wasn’t just figuring out my hair, I was reclaiming a part of myself.
That journey led me to leave my career as a Creative Director in 2022 to pursue MoonstoneSeven full time. I didn’t have all the answers, but I knew I wanted to create products that made the curly-hair experience easier, more comfortable, and more empowering, for women just starting their texture journey, moms figuring it out, or anyone who’s ever wondered if their natural hair was “enough.”
MoonstoneSeven began in my bathroom with a T-shirt wrapped around my head, searching for solutions I couldn’t find on a shelf. Today, it’s grown into a brand built on care, clarity, and self-acceptance with products like the Hair Plop, the Satin Sleeper, and our Hydra Hold Gel designed to support your journey, not change who you are.
Amazing, so let’s take a moment to go back in time. Who were you before the world told you who you had to be?
I wouldn’t say the world told me who I had to be, I believe God had a plan for me all along. Growing up, I went to school so I could play sports. That was my motivation. I wasn’t interested in what I was learning as much as I was in staying eligible to play basketball and softball. I’ve always been competitive, driven by success, winning, and competition.
It wasn’t until college that I really thrived. I pursued a BFA with an emphasis in graphic design, and for the first time, I was studying subjects that truly interested me. Art became an outlet for me, something I knew I inherited from my grandpa, who was an artist. My parents are both creative in their own ways too, so it felt natural. But I also knew painting and drawing alone weren’t going to pay the bills. I wanted to be able contribute to my future family. I knew I wanted to be a mom one day. So I pursued a career path where I could balance creativity and stability.
For many years, I straightened my hair. I remember what I thought was my “glow-up” as a freshman in high school, when I learned to flatten my puffy, frizzy waves with a clothing iron. The flatter, the better. If I didn’t smell the burn, I hadn’t done it right. That was who the world told me to be at that time. My hair was always the “before” photo.
After college, I stepped into the design world, first working in corporate retail as an in-store marketing designer for the beauty department at Kohls, then later becoming a creative director for an international beauty company. I loved that world. But my real turning point came when my oldest daughter asked me if she could straighten her hair, too. My heart sank, I realized she felt she needed to change herself in order to fit in. In that moment, I made the decision to stop straightening my hair.
There was no MoonstoneSeven yet. It was just me, a mom, realizing that my kids were going to do what I do, not what I say. I wanted to model self-love and acceptance for them. My kids helped me change the way I saw myself, and I believe God placed me on this path to help others do the same.
If you could say one kind thing to your younger self, what would it be?
I would tell my younger self: “You don’t have to straighten yourself out, not your hair, not who you are, to be worthy. God made you exactly as you’re meant to be, and the very things you think make you different will one day become the foundation of your purpose. Keep competing, keep creating, keep showing up. You’ll use all of it, the wins, the struggles, the art, the motherhood, to build something bigger than you can imagine. Trust that He’s already writing your story, and it’s more beautiful than you could plan for yourself.”
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
One of the biggest lies the beauty and haircare industry tells itself is that “perfection sells.” For so long, we’ve been shown before-and-after pictures where textured, curly, or wavy hair is treated as the “problem” and straight hair is the “solution.” The industry convinces people that they need to change or tame who they are in order to be beautiful, when in reality, beauty is already there.
Another lie is that authenticity can be manufactured. Customers today are smart, they know when a brand is just chasing trends versus when it’s built from real stories, values, and genuine care for the community. Glossy marketing without heart may grab attention for a moment, but it doesn’t build trust or loyalty. A perfect example? When companies try to sell “vegan silk.” It’s a buzzword, not a truth, and consumers can feel when something’s more about marketing than meaning.
Okay, we’ve made it essentially to the end. One last question before you go. When do you feel most at peace?
I feel most at peace when I’m coaching softball or when I’m drawing. In those moments, it’s like the world slows down, nothing else matters except what’s right in front of me. Whether it’s guiding a team on the field or getting lost in creating on paper, everything else fades into the background, and I’m fully present.
Contact Info:
- Website: https://moonstoneseven.com/
- Instagram: https://www.instagram.com/moonstoneseven/
- Facebook: https://www.facebook.com/moonstoneseven
- Youtube: https://www.youtube.com/@MoonstoneSeven_
- Other: https://www.tiktok.com/@moonstoneseven
Image Credits
@alitsophoto
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