Sarah Strackhouse shared their story and experiences with us recently and you can find our conversation below.
Sarah, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: Have any recent moments made you laugh or feel proud?
I have a four and a two year-old, and recently, my four year-old has started to understand the concept of a joke. Thinking I was clever, I tried to make a joke with a play on words and one of his favorite toys, the Lego. The conversation went like this:
Me: Leggo!!! (Leaving breakfast)
4 year-old: Mommy why did you say Lego?
Me: I was saying let’s go but making a joke and saying Lego
4 year-old: I didn’t laugh. Jokes are supposed to make you laugh.
Needless to say, I was oddly proud and also laughing hysterically at his slight burn and understanding of what jokes are “supposed” to be.
Can you briefly introduce yourself and share what makes you or your brand unique?
Absolutely — I’m Sarah Strackhouse, founder of Strackhouse Media.
I’m a former journalist turned media strategist and production company owner, and my passion is helping people tell stories that create real connection and credibility.
After more than a decade reporting and producing for networks like FOX Business, NBC, CBS, and The CW, I realized something important: visibility isn’t just about being seen — it’s about being understood. Today, Strackhouse Media specializes in live event AV production, on-camera media coaching, and content creation for brands, nonprofits, and entrepreneurs who want to show up with confidence and clarity.
What makes our work unique is that we blend newsroom-level storytelling with business-driving media strategy. We don’t simply produce content — we help clients build credibility that leads to community, opportunities, and cashflow.
Right now, I’m especially focused on expanding our media training programs, helping leaders get comfortable on camera, pitch their stories effectively, and show up as the authority in their space. At the end of the day, I believe everyone has a story worth telling — they just need the tools to tell it well.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who saw you clearly before you could see yourself?
Before I ever stepped in front of a camera, someone else saw that future version of me long before I did.
When I was working behind the camera in New York City—Market 1—shooting nightly for one of the highest-paid and most respected nightside reporters in the country, he recognized something in me I hadn’t yet recognized in myself. He didn’t just pour into me professionally; he invested in who I was becoming.
He encouraged me to talk openly about my goals, pushed me to practice stand-ups after long shoots, challenged me with the tough questions reporters have to ask, and even walked me through how to write specifically for television. He was the one who pushed me to get comfortable in front of the camera and step into the reporter role. He believed I had more in me than the role I was in at the time, and he treated my potential like it was already real.
I’m still grateful that someone with his level of success and visibility made space for someone at the very beginning of her career. His belief helped shape the trajectory of my life—before I had the confidence to believe it myself.
If you could say one kind thing to your younger self, what would it be?
I would tell my younger self this:
Don’t be afraid to walk away from the anchor desk, the reporting job, or even television altogether. Leaving won’t leave you lost or full of regret — it will open doors you can’t yet imagine.
You’ll still tell stories, but in ways that give you more connection, more purpose, and more mental space to focus on what truly matters. Stepping away from traditional TV won’t diminish your voice; it will create an even bigger platform — one where you help others share their own stories with clarity, confidence, and heart.
Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
Yes and no.
The public version of me is absolutely real in the ways that matter — my values, my integrity, and my commitment to honesty are consistent both on camera and behind closed doors. What you see professionally is grounded in who I genuinely am.
But if you meet me in person, you’ll also get the unfiltered side: I laugh easily, I’m much goofier than people expect, and I can be a little blunt — always with kindness at the center. I’m someone who goes all-in on anything I care about. I work hard, I play hard, and I lead with two priorities that guide every part of my life: God first, family second.
So the public version is real… it’s just not the whole story.
Okay, so let’s keep going with one more question that means a lot to us: What will you regret not doing?
I will regret not prioritizing my family — and not creating a company culture that allows my team to do the same. There will always be more work to finish, a bigger vision to chase, and another milestone to hit, but there is only a short window of time when my husband and I will get to spend time with our boys while they’re little in this chapter of life.
If I look back someday, I know I’ll never regret building a business a little slower — but I would regret missing the moments that matter most.
Contact Info:
- Website: https://www.strackhousemedia.com
- Instagram: @StrackhouseMedia
- Linkedin: https://www.linkedin.com/company/the-strackhouse
Image Credits
Strackhouse Media
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