Sierra Hawkins of Atlanta GA on Life, Lessons & Legacy

We’re looking forward to introducing you to Sierra Hawkins. Check out our conversation below.

Hi Sierra, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: Would YOU hire you? Why or why not?
Would I hire me? Why or why not?

Yes, I would hire me. I’ve done a lot of work on myself over the years, which means I bring not only skills and professionalism, but also self-awareness, empathy, and resilience to any role. Clients and colleagues often describe me as attentive, dependable, and someone who goes above expectations. I create spaces where people feel safe, supported, and inspired to grow, which comes naturally from my nurturing personality and intuitive abilities.

I’d also hire me because I show up with integrity and consistency. I care deeply about the work I do and the people I collaborate with, and I’m committed to delivering results that are both practical and meaningful.

Of course, I know my growth edges too — sometimes I can take on too much out of enthusiasm. But the personal work I’ve done has given me tools to ground myself, prioritize, and keep evolving.

In short, I’d hire me because I bring trustworthiness, creativity, empathy, and dedication, backed by a strong foundation of personal growth. I uplift the people I work with, help bring out the best in them, and create results that feel both effective and inspiring.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Sierra Hawkins — a multi-passionate creative and healer. I’m an actor, recording artist, songwriter, and the founder of Magick by Sierra, where I help people connect with their intuition, self-love, and inner magic through my products.

What makes my work unique is the way I blend artistry, spirituality, and personal growth. Whether I’m on stage performing, in the studio writing music, or holding space for clients, my mission is the same: to create experiences that are transformative, inspiring, and deeply human.

I’ve done a lot of personal work myself, and I bring that into everything I do — offering not just creativity and guidance, but also empathy, authenticity, and real-world tools for navigating life. Right now, I’m continuing to grow both as an artist and as a guide, working on new creative projects and expanding the ways I can help others step into their own power.

At the heart of it all, my brand and my story are about reminding people that life can be magical — and that we all have the ability to create beauty, meaning, and possibility in our own lives.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What relationship most shaped how you see yourself?
The relationship that has most shaped how I see myself is with my husband, Shawn Hawkins. Being with him has taught me so much about love, partnership, and the power of being truly seen. Shawn reflects back parts of me I didn’t always recognize — my strength, my creativity, my resilience — and he also challenges me to grow in the best ways.

Our relationship has given me a deeper sense of confidence and safety, which allows me to show up more authentically in the world. He believes in me, even in the moments I’ve doubted myself, and that faith has helped me believe in myself more fully. Through our connection, I’ve learned that I can be both soft and strong, both independent and supported — and that balance has completely shaped how I understand who I am.

When did you stop hiding your pain and start using it as power?
I stopped hiding my pain and started using it as power when I realized that my struggles weren’t something to be ashamed of — they were actually the raw material for my art and my purpose. For me, pain became fuel for creating music, performing, and storytelling in ways that connect deeply with people. It’s also what allows me to hold space for others through my spiritual work — I can meet people where they are because I’ve been there, too.

The shift happened when I understood that vulnerability isn’t weakness — it’s one of the most powerful tools we have. By channeling my own experiences into something creative and healing, I not only transform myself but also give others permission to do the same. My pain became my power the moment I decided to share it instead of hide it.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What do you believe is true but cannot prove?
I believe in manifestation and the laws of the universe — that our thoughts, energy, and intentions shape our reality. I can’t prove it in a scientific way, but I’ve experienced it too many times to doubt it. When I align with trust, gratitude, and clarity, opportunities, people, and experiences seem to flow into my life in ways that feel almost magical. To me, it’s proof that we are co-creators with the universe, and that unseen forces are always working with us when we’re open to them.

Okay, so let’s keep going with one more question that means a lot to us: When do you feel most at peace?
I feel most at peace when I’m with my family and when I’m in nature. Those two places ground me in the simplest, purest kind of love. With my family, I feel supported, connected, and reminded of what really matters. And when I’m out in nature — whether it’s by the ocean, in the mountains, or just under the trees — I feel deeply aligned, like I can breathe fully and remember that I’m part of something bigger than myself.

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