We’re looking forward to introducing you to Allan Campbell . Check out our conversation below.
Allan, we’re thrilled to have you with us today. Before we jump into your intro and the heart of the interview, let’s start with a bit of an ice breaker: What do the first 90 minutes of your day look like?
I believe the first 90 Minutes of the day are the most important, it sets the intent and the mindset on what to focus on. While i wake up to enjoy a strong coffee i write down the most important tasks I need to work on for that day and say to myself my gratitudes of what i appreciate / love. After that i get ready for the gym to begin my workout routine, depending on what goal I’m working on i will either do cardio with light weights or a strength basted workout.
Can you briefly introduce yourself and share what makes you or your brand unique?
I am Allan Campbell, visionary CEO of The Official Concept Group of Companies, an exquisite conglomerate encompassing The Official Concept Magazine, The Official Concept Podcast, The Official Concept Records and The Abundance Therapy, among others. While my executive role demands much of my time, I pursue photography, fitness, and spirituality. The brand embodies luxury elegance and the refined mindset of elite individuals seeking bespoke experiences.
The Official Concept Records, a recent venture, features my artistry as “The Dynami” and seeks exceptional artists to showcase their talents and creativity. In spirituality, I specialise in Reiki and holistic healing. Over five years, I developed The Abundance Therapy, a transcendent practice fostering profound abundance in self and body by awakening innate healing powers. This therapy integrates Reiki energy to align thoughts and intentions toward prosperity, drawing from energy healing and positive psychology. Practitioners define personal abundance, address limiting beliefs via energy assessment, blessing meditation walkthroughs (e.g., a “wealth of the self”), releasing blockages, and a 21-day manifestation process blending with Law of Attraction principles for material and inner fulfillment.
Great, so let’s dive into your journey a bit more. What was your earliest memory of feeling powerful?
The earliest memory of feeling powerful is actually one of my fondest, this was the time i started to really become myself. I just finished the Kokoda Trek in Papua New Guinea at the age of 16. Before this I didn’t have a clue on who i was or why i existed, i had a broken family as a child with not too many friends and also never had a girlfriend. I felt deeply alone at this time in my life. I preyed and asked god, the universe or anyone to help me feel anything else but a looser, the next day my high school announced that they were doing a 2 week trip in Papua New Guinea. Week one was to help the people there and the second was to do the formidable Trek, i signed up to it and took the task. At the time my farther was away in another county and i called him up to ask for the money and gratefully he agreed. Most of my friends and family “Not including my mother and farther” said why waste the money you know you cant do it, i still went for it and trained everyday even though i still felt alone in this. I did the hike and even though it was one of the hardest challenges i have faced even to this day at the end of the Trek a cleaning glow of power washed all the negativity away and i knew from that moment on i can achieve anything. I would like to take this space to include that i am grateful and thankful for my mother and farther, love you both.
If you could say one kind thing to your younger self, what would it be?
In that raw, unyielding season of my life, no voice could reach me not wisdom, not warnings, and not even a million-dollar check waved in my face. I was locked in my own storm. Yet if I could stand before the young man I once was, I would look him in the eye and speak the fierce, liberating truth: “Cut away the voices that dim your light. Walk away from anyone who drains your spirit without apology, without hesitation. Create sacred space for yourself. First, go inward. Tend to your soul with the reverence it deserves. Feed your spirit daily; let silence, meditation, and energy work rebuild what the world tried to break. Your healing is not a luxury it is your rebirth. Then, unleash your creative fire. Paint, write, compose, sculpt whatever form calls you. Art is not decoration; it is beauty. Every stroke, every note, every word is you reclaiming your power and rewriting your destiny. When your spirit is restored and your creative force is alive, you will rise unbreakable. Only then step back into the arena because a healed, awakened, creative soul does not just face the world… it commands it. You were never meant to merely survive. You were born to create, to heal, and to conquer. Begin with you. The empire and the legacy starts the moment you choose yourself.”
Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
I’ve always done my best to keep it real, and honestly, that part has never been hard for me. Staying genuine feels like home. Even when everything’s on fire, I can stay calm and clear-headed; it just comes naturally. But we all have our moments; feelings come and go. And just because someone’s being nice doesn’t mean that’s the full picture. I’ve learned the hard way that sweet words can hide anything. So here’s the one rule I never break in life or business: don’t get lost in how pretty the words sound. Look at what people actually do. Actions are the only foundation that matters. Watch how they treat people when it costs them something.
See what they protect when nobody’s watching.
That’s where the truth lives. Real isn’t loud. Real is consistent.
And once you train yourself to see that, you walk through the world lighter, stronger, and impossible to fool. That’s always enough.
Okay, we’ve made it essentially to the end. One last question before you go. What do you understand deeply that most people don’t?
The day, the week and the year all pass anyway. It’s better to have hardships in your trials of work, body and mind than of the tongue. Build a great healthy body and the mind will follow, achieve the working goal and feel the fulfilment of what’s yours. If you have trouble starting thats ok but take time helping yourself.
Contact Info:
- Website: https://www.theofficialconcept.com/
- Instagram: https://www.instagram.com/theofficialconcept1?igsh=a2h5ZHRxaGJ0amVy&utm_source=qr
- Other: Spotify: https://open.spotify.com/show/25zMiXBZAuwzmdKSXGA7jy?si=tPtZCh17RmC9j26ZGLWWzQ
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