We recently had the chance to connect with Ciera Reeves and have shared our conversation below.
Good morning Ciera, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? Are you walking a path—or wandering?
It may be funny to say, but often I feel like I am “wondering” down a path. I have certain goals I want to achieve, but I’m consistently wondering around learning new things while trying to figure out how to accomplish those goals.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hello! My name is Ciera Reeves, and I’m the founder and editor of KpopWise — a platform dedicated to sharing K-pop news, concert reviews, exclusive interviews, and stories that highlight both rising and established artists in the industry.
I started KpopWise out of a genuine love for K-pop and a desire to create a space where international fans could stay informed and connected to the Korean music scene through English-language coverage. What makes KpopWise unique is our focus on thoughtful journalism and our commitment to giving a voice to artists who deserve more global recognition, as well as celebrating the diversity and creativity of the K-pop community.
Right now, we’re continuing to expand our features, collaborate with talented photographers and reporters, and grow our reach so we can shine an even brighter spotlight on the artists and fans who make K-pop so special.
Okay, so here’s a deep one: Who taught you the most about work?
The person who taught me the most about work is my dad. He’s had an incredible career journey — from serving as an air traffic controller in the Navy, to working at the postal service, driving 18-wheelers across the country, and eventually becoming a registered nurse.
Watching him take on so many different paths throughout his life really shaped the way I think about work and purpose. He taught me that you don’t have to be bound to one career forever — if you’re curious about something new or want to challenge yourself, you should go for it. That mindset has inspired me to stay open to new experiences, take risks, and keep evolving in my own career with KpopWise and beyond.
What did suffering teach you that success never could?
Suffering taught me perseverance in a way that success never could. When things don’t go as planned or when you face setbacks, it forces you to dig deep, reflect, and grow stronger. I’ve learned that failure really is the mother of success — every obstacle is part of the process that shapes who you become and prepares you for what’s ahead.
At the same time, I’ve also learned that it’s okay to step back when you need to. Taking care of yourself mentally and emotionally is just as important as pushing forward. Resting doesn’t mean giving up — sometimes it’s exactly what you need to come back with a clearer mind and renewed determination. In the end, perseverance isn’t just about never stopping — it’s about knowing when to pause, heal, and keep going until you finally see the fruits of your labor.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. How do you differentiate between fads and real foundational shifts?
Fads come and go in cycles — I’ve lived long enough to see styles and trends make a big return only to fade away again. For example, the Y2K aesthetic is hugely popular right now, from the fashion to the music videos, but those of us who lived through it the first time know that it’s part of a repeating pattern of nostalgia that eventually evolves into something new.
Foundational shifts, on the other hand, take time to develop and truly reshape how we think or operate. In K-pop, we’ve seen a real shift in the way global audiences engage with artists — it’s not just a passing trend; it’s a redefinition of how music transcends borders and cultures.
The same can be said for journalism. Digital media, social networking, and fan-driven content have completely changed how stories are told and shared. These aren’t fads; they’re lasting changes that have redefined the way information flows and communities connect. At KpopWise, I try to stay mindful of what’s just “in” for the moment versus what’s part of a deeper evolution in how we tell stories and experience music culture.
Okay, so before we go, let’s tackle one more area. Could you give everything your best, even if no one ever praised you for it?
Yes, absolutely. I’ve always believed in giving my best, even if no one ever praises me for it. In journalism — especially within K-pop media — the work isn’t always as visible or celebrated as that of influencers or public figures. But I know the value of what I do, and I take pride in creating something meaningful, accurate, and respectful to the artists and fans alike.
For me, it’s about passion and purpose, not popularity. Even if the recognition doesn’t always come, I find fulfillment in knowing that my work contributes to documenting this incredible global movement and supporting the people who make it possible. That in itself is the reward.
Contact Info:
- Website: https://www.kpopwise.com
- Instagram: https://instagram.com/kpopwise_official
- Linkedin: https://linkedin.com/company/kpopwise
- Twitter: https://x.com/kpopwise
- Youtube: https://www.youtube.com/kpopwise
Image Credits
Megan Kan, Thomas Ma, Emma Vurdien, and Cheyenne Chong
so if you or someone you know deserves recognition please let us know here.
