Story & Lesson Highlights with David Windsor of Snellville

We recently had the chance to connect with David Windsor and have shared our conversation below.

David, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What is a normal day like for you right now?
Currently, a normal day for me doesn’t exist in the way most people would expect. On the telematics side, I can be on the road racking up miles anywhere in the continental U.S., doing fleet installs while providing real-time support to our techs and customers, and creating solutions to complex problems as they come. At the same time, I’m handling dealership responsibilities—marketing, customer calls, inventory coordination—and managing my magazine work whenever I can’t be local. So my days tend to be a mix of travel, field work, problem-solving, and creative work, all happening wherever I am at the moment. It isn’t traditional, but it works for me, and it keeps everything moving forward.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is David Windsor aka Saddlebrook, and I wear a few different hats that all tie back to the automotive world. I work in telematics and vehicle safety as the Installation and Quality Control Manager for True Tracking, where I travel across the country overseeing fleet installs and helping our techs and clients solve complex challenges in real time. I also help run Kaligna’s Auto Broker, my family’s dealership in Snellville, where we focus on high-quality luxury and imported vehicles with a very personal, relationship-driven approach. Beyond that, I write for S3 Magazine, covering the industry from an enthusiast’s perspective with honesty, humor, and a little Southern charm. And lastly, I run DropGearz, my long-standing side brand for automotive lighting, gear, and enthusiast-driven accessories—born from my early days installing HIDs in college parking lots.

What makes my story unique is that all these roles blend together. They let me see the automotive world from the technical side, the business side, and the enthusiast side. I grew up obsessed with cars, and now I get to turn that passion into work that’s meaningful, creative, and constantly evolving. Whether I’m on the road for an install project, helping a customer find their next car, fulfilling DropGearz orders, or writing an article on a flight home or in between gas stops on long trips, I’m always building something, solving something, or telling a story that I hope resonates with fellow enthusiasts

Amazing, so let’s take a moment to go back in time. What breaks the bonds between people—and what restores them?
Ego, hubris, and—these days—politics are the quickest things to break the bonds between people. Want to repair that bond? Drop the ego, approach each other with humility, and don’t be afraid to apologize when you should. Most relationships heal when both sides stop trying to “win” and start trying to understand. Starve the ego and feed the soul—that’s where real connection lives.

What did suffering teach you that success never could?
Suffering taught me things success never could. It taught me perspective, patience, and resilience. When everything is going right, you don’t really question anything—you just ride the wave. But when life hits hard, that’s when you learn who you are, what you truly value, and what you’re capable of rebuilding. Suffering forces growth. It strips away pride, sharpens your gratitude, and reminds you that nothing is guaranteed. Success might feel good, but struggle is what actually shapes you.

Next, maybe we can discuss some of your foundational philosophies and views? How do you differentiate between fads and real foundational shifts?
I differentiate fads from foundational shifts by watching what actually solves a real problem versus what just gets attention. Fads usually show up loud, trend fast, and fade just as quickly because they don’t fix anything long-term. Foundational shifts stick because they change behavior, create value, or move an industry forward in a meaningful way. In my world—cars, tech, telematics—you learn to look past the hype and ask: Does this improve safety, efficiency, or the experience? Does it last when the excitement dies down? If the answer is yes, it’s a shift. If not, it’s noise

Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. Could you give everything your best, even if no one ever praised you for it?
Absolutely. I was taught early on to work hard no matter who’s watching and no matter what position you’re in. That kind of consistency builds a work ethic that doesn’t depend on praise or recognition. If you’re only working to be applauded, then you’re working under false pretenses. Let your work speak for itself. Don’t chase the praise or the accolades—focus on getting the job done and sharpening your skills. The results will always outlast the applause.

Contact Info:

  • Website: Kalignasautobroker.com, S3MAG.com, truetracking.com, dropgearz.com
  • Instagram: @s3magazine, @kalignasauto, @dropgearzmotorsports, @dgmsaddlebrook

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