We recently had the chance to connect with Emma Davis and have shared our conversation below.
Hi Emma, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is a normal day like for you right now?
A normal day for me is probably unlike most people. Not only do I run my own business–Mikko’s Choice, but I also have a hobby farm and assist a farm vey part time. A typical day can look very different from one to the next. Usually, the mornings are the same. I have two pet pigs who live in the house with me who wake me up promptly around 7 am. That jump starts taking care of the animals–feeding them, the dogs, letting the chickens out and checking the horses and goat. Then I go to CrossFit for an hour or so. Come home and handle business things like getting orders ready to ship, replying to emails, doing Podcasts etc. All while also managing the vets daily schedule and receiving phone calls from clients. Occasionally I’ll go out on appointments with him or need to run out to an emergency. In that sense, I never really know what the day will hold. I also have to do all the animal care daily and find time to take my horses and dogs out–which can also bring up daily surprises. My days are jam packed, but I feel so grateful I get to be outside doing things I love–even if its stressful to manage from time to time, but thats life no matter what you do!
Can you briefly introduce yourself and share what makes you or your brand unique?
My business is called Mikko’s Choice. Through my website I offer high quality animal CBD products. Customers can find a tincture for dogs and cats (or any other animals), pellets for horses, pigs and livestock and dog treats. When I launched in 2019 there were hardly any animal products avaliable, now they seem to be everywhere. Mikko’s Choice sets itself apart because of potency. All of the products are some of the strongest formulations of CBD you’ll find. I choose these strengths because most products are severely under-dosed, leading to the famous line “I tried CBD and it didn’t do anything.” Luckily, that is a line I hardly hear and instead have honestly been blown away by the difference these products have made for animals. Each product is modeled with one of my animals in mind–my only goal is to help animals. Before I launched I had a dog who was diagnosed with terminal cancer. He was given a few months to live. At the time I was working in the human cannabis space and decided to experiment with those products. He ended up going into remission for 4 years–which lead me to truly believe in the healing powers of this plant. I then adopted a wild mustang who had extreme anxiety. There were no horse products avaliable. That is when I combined my animal science degree and then 4 years of experience in the cannabis industry to create Mikko’s Choice. The name comes from my horse, Mikko, and Choice comes from hoping an animal would choose a product like this that helps make them feel better.
Great, so let’s dive into your journey a bit more. What was your earliest memory of feeling powerful?
In 2013 I was thrown from a horse and trampled. This resulted in a spinal burst fracture, emergency surgery, a spinal fusion T11-L3 and a fake vertebrae. I was supposed to be paralyzed on the spot, but I wasn’t because I was physically fit from doing CrossFit–my abs held my spine in place just enough, even though it could be seen poking out of my back. I then went through a year long recovery of learning how to move my body again, starting with how to roll over. I couldn’t even hold up a carton of juice. I was the opposite of powerful, but I was determined to get back to and better than how I was before—even though multiple Doctors told me I wouldn’t. Now most people have no idea, unless they saw the giant scar down my back. Through that experience I learned what I was made of. I learned that if you have the determination, you’ll find a way and that is extremely powerful. It was the best thing to have ever happened to me.
If you could say one kind thing to your younger self, what would it be?
Keep following your gut! This is something I’ve always done and it always works out. You have to understand your truth and follow it. I honestly believe our bodies know what that is. Things feel right or off or straight up wrong–listen.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
I think so? I have a social media following of about 100k across platforms for my account @briankangal where I share about life with my animals. People who have met me say I’m exactly how they thought I would be. So that’s good? Honestly, the world of social media is so strange and I think people should just be who they are.
Okay, we’ve made it essentially to the end. One last question before you go. Could you give everything your best, even if no one ever praised you for it?
Absolutely. I believe how you do things when no one is watching is how you do everything. Businesses often want tons of reviews and in a way those are a form of praise. For whatever reason, I don’t get a ton of reviews, but I do have a 90% customer return rate with most people on subscriptions. This tells me the product is working. Although I love to hear about peoples experiences with Mikko’s Choice, I can still give the business my everything because I know it is helping animals–even if I don’t hear that praise. As The Sharks always say–the proof is in sales.
Contact Info:
- Website: https://mikkoschoice.com/
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