Story & Lesson Highlights with Estefania Kröl of Los Angeles

We recently had the chance to connect with Estefania Kröl and have shared our conversation below.

Estefania, a huge thanks to you for investing the time to share your wisdom with those who are seeking it. We think it’s so important for us to share stories with our neighbors, friends and community because knowledge multiples when we share with each other. Let’s jump in: What do the first 90 minutes of your day look like?
My first 90 minutes go to matcha, my UVA breakfast, and facial exercises while I read the news and scroll IG reels.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a creative director, producer, and visual designer drawn to projects where visuals actually say something. I love blending aesthetics, emotion, and a sense of balance and intention to create work that feels alive. I also run Krolhaus, my creative studio where I shape concepts, build identities, and push visual ideas into bold, new territory.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who saw you clearly before you could see yourself?
Everyone, including me. I’m very transparent—what you see is what you get.

What did suffering teach you that success never could?
Suffering taught me that pain can create meaningful art, and that art can, in turn, help others who are hurting. Success, on the other hand, is more self-focused and often limited to a select group. Pain is universal, it connects us all.

Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
Yes.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What do you think people will most misunderstand about your legacy?
People will misunderstand my legacy if they only see the outcomes. My story is really about the journey—the dreams, the hard choices, the mistakes, the effort, and the people and things I had to cut out. A true baptism by fire.

Contact Info:

Image Credits
Estefania

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