Story & Lesson Highlights with Eve Muradyan of Los Angeles

We’re looking forward to introducing you to Eve Muradyan. Check out our conversation below.

Eve , so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What do you think is misunderstood about your business? 
ŌMO Wellness was honored as the Best Vegan Wellness Brand in the USA for 2024, which set us apart in an industry often associated with pilates, smoothies, and designer yoga pants. ŌMO is a wellness brand built for high performance, for people with the mindset of a warrior, the ones who say “I can do this.” Our vision of wellness is different. For us, wellness is a weapon, and our products are built to help you live at your best.
ŌMO has been proudly made in the USA since its founding in 2020, formulated, sourced, and manufactured with care. Our premium, plant-based formulas are cruelty-free, sustainable, and designed to support:
– Athletic recovery and pain relief
– Sleep and stress relief
– Intimacy and sexual wellness
We also have a wellness line for private aviation, recognized since 2022 for redefining luxury wellness in the skies.
Our products are made with natural components that interact with the human built-in endocannabinoid system, which is the biological network in the body that helps regulate mood, sleep, appetite, memory, stress, and immune response. Yes, you got that right, we all have an endocannabinoid system, and it is the reason we can ‘feel’ the effects of products containing cannabinoids. At ŌMO, we use high-purity, non-psychoactive cannabinoids that contain zero THC, making them safe for the sober community and unique in the wellness space. Most CBD products contain traces of THC, which is not acceptable for high-performing athletes, and let’s be honest, who wants to get “high” on their way to work while trying to minimize back or neck pain?
The exceptional quality of our ingredients is another factor that sets us apart in the wellness space. Many brands claim to have high amounts of CBD in their products, yet they often fail to deliver results, giving the entire industry a bad name. Disappointed customers are left believing that “CBD doesn’t work.” What most people don’t realize is that when companies cut corners during the extraction process, the lab report may show cannabinoids on paper, but those compounds are not bioavailable. If they cannot bind or interact properly with the body’s endocannabinoid receptors, the system simply flushes them out, leaving little to no real effectiveness. When cannabinoids form pure, structured crystals, they are able to bind more effectively with the body’s endocannabinoid receptors. This is why high-quality isolates and precise extraction methods are essential for products that truly deliver results.
Our formulas are designed to support both physical and mental well-being, delivering benefits you can feel without altering your state of mind. CBG, one of the cannabinoids we use in our formulas, interacts with the endocannabinoid system by binding directly to CB1 receptors in the brain and CB2 receptors in the immune system. CBD works more indirectly, enhancing the body’s own endocannabinoids and influencing additional pathways. When combined, CBD and CBG complement each other, helping the endocannabinoid system regulate balance in mood, inflammation, appetite, pain perception, and overall resilience. This powerful synergy enhances the effectiveness of the endocannabinoid system and amplifies the benefits of wellness from within.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Eve, founder of ŌMO Wellness, a California-based brand created on the belief that wellness means living in harmony with body, mind, and spirit. For me, wellness is about resilience, recovery, and strength. That mindset is also part of my own life. I train in disciplines that demand both physical and mental toughness, and that perspective shaped how I designed ŌMO.
Our products include balms that reduce inflammation and pain to support muscle recovery, sleep creams infused with magnesium and methylene blue, sleep and energy tinctures, stress-relief gummies, aphrodisiac massage candles, intimacy oils, and more. What makes ŌMO unique is our ability to merge science, premium design, and purpose. We are not chasing trends. We are creating timeless wellness essentials that elevate daily rituals, whether it is recovery after intense training or simple moments of self-care.
An interesting fact customers may not know about me is that I transitioned into wellness from the tech world. Earlier in my career, I helped take one of the largest cities in the world from 27th to 1st place in the United Nations global smart city ranking, which taught me the power of vision, strategy, and resilience. I later moved into the video game industry, where I deepened my experience in creativity and innovation. Those combined experiences gave me the foundation to build ŌMO — a brand that blends strategy, creativity, and resilience to redefine what wellness can be.

Okay, so here’s a deep one: What part of you has served its purpose and must now be released?
In my past, I endured many challenges, including trauma specific to women. The details are irrelevant, but carrying that weight took years of self-healing before I could begin to let it go. Along the way, I turned to behavioral science, Brazilian Jiu-Jitsu, and responsible firearms training as ways to empower myself and reclaim strength. The process, however, was not easy. It took a toll on my personal life, leaving me disconnected from dating and from fully living. Only recently have I felt ready to release that burden and step into the person I was always meant to be: strong, independent, and fearless. My past gave me strength, but my future calls for vision, compassion, and the drive to build something that helps others rise.

Was there ever a time you almost gave up?
Many times. One of the hardest moments came right after I started ŌMO five years ago. At that time, we had not made any sales yet, and I was ready to give up a third of my company for $15,000. Someone I had known and trusted for years dismissed the offer, saying they would get nothing but ‘the damn candles’ out of it. That moment was incredibly difficult because it was not just about the money, it was about someone I trusted not believing in me or in what I was building. It pushed me to keep going just to prove them wrong.
Today, ŌMO and our scientifically developed formulas are valued in the seven figures, built entirely without outside investment. What matters even more than the valuation are the real results our products deliver:
A special forces operator healed a shoulder he could not lift due to tendonitis in just three days and went on to complete more than 62 pushups in a single minute.
A professional basketball player who struggled with a tendon injury that multiple rounds of rehab could not resolve returned to the court in peak condition within just one month of using our product.
A woman navigating hormonal changes during menopause shared that she “got her life back” after incorporating ŌMO into her routine, expressing gratitude beyond words.
And when a Navy SEAL veteran tells you he finally slept like a baby after taking your products, you know you are doing something right. For someone trained to endure sleepless nights, that was one of the highest compliments I could imagine.
Stories like these remind me why I created ŌMO. Our mission goes beyond making high-performance wellness products, we are here to change lives in ways that truly matter. Looking back, I am grateful I did not give up when it would have been so easy. My advice is simple: have faith and believe you can, even when you do not know how, and even when no one else believes in you.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. Is the public version of you the real you?
People often see me as the optimistic, unshakable woman who moved across the globe alone, built a business from the ground up, trains in martial arts, and never sheds a tear.
In business, I take risks and make tough decisions every day, but in my personal life I prefer to step out of CEO mode, relax, and let someone else take the lead, even with something as simple as choosing where to go for dinner.
The truth is that beneath that strong exterior is a gentle soul who longs to change the world for the better and to feel safe enough to simply exhale. The real me is kind and openhearted, and I believe kindness and vulnerability are not weaknesses. They are the foundation of my strength, the forces that shaped who I am, and the reason I feel such a deep responsibility to help others rise. They say the strongest hearts carry the deepest scars, and it is those scars that gave me resilience and the drive to build something meaningful.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. If you knew you had 10 years left, what would you stop doing immediately?
I would stop trying to help people who do not truly want change. I realized my time and energy were being wasted. Now I choose to work with people who reject excuses, commit fully to growth, and are ready to do the work when the moment calls for it.

Contact Info:

• Website: https://www.omowell.com
• Instagram: omo_wellness

Image Credits
ŌMO Wellness