We recently had the chance to connect with EWELINA AIOSSA and have shared our conversation below.
Good morning EWELINA, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What is something outside of work that is bringing you joy lately?
I love being outdoors, out in nature — taking walks, going for bike rides, and just breathing in the fresh air. It’s such a simple thing, but it really brings me a lot of joy and helps me recharge.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m an entrepreneur, beauty-industry veteran, and skincare brand founder with more than 15 years of experience blending science, innovation, and brand storytelling in the world of professional-grade skincare.
A bit about my journey
I started my career in the professional skincare sector, working with major industry players like SkinCeuticals (under L’Oréal), Glytone & Eau Thermale Avène (under Pierre Fabre Dermo‑Cosmetics), and Topix Pharmaceuticals. Those experiences taught me what works at the intersection of dermatology, marketing, and consumer needs—and how to translate technical promise into real-world products.
What I do now
I’m the Founder & General Manager of TOPICAL SKIN, the world’s first clean-dermaceutical skincare brand, which marries biotech innovation with skin-health fundamentals and botanicals inspired by the wisdom of TCM, Ayurveda, Eastern European holistic principles, and more. Our mission: to deliver high-performance and clinically-inspired products without compromise—so you don’t have to choose between “clean” and “effective.”
We’ve developed formulas powered by technologies like oleosomes (plant-derived oil bodies that help with slow-release of actives and moisture), natural moisturizing factors, and robust antioxidant systems, to support skin barrier, hydration, vitality, and health.
What makes us special
I bridge a rare blend of big-beauty operational experience and indie brand agility. I know how to scale, and I remain curious and hands-on about formulation and storytelling. My brand sees skincare not just as aesthetics—but as skin health, function, and longevity. We work with dermatologists, cosmetic chemists, and scientists to perfect each formulation. We believe in simplifying routines through multitasking formulas that support multiple skin concerns rather than a “spray-and-pray” overloaded routine. And each product is developed with integrity—clean ingredients, transparency, and thoughtful design. My personal obsession is staying at the edge of skin science, leveraging research, biotech, and delivery systems, and translating them into accessible products so that consumers don’t need to be “in the lab” to benefit.
What I’m working on
Right now, TOPICAL SKIN is expanding its portfolio to cover more skin concerns (sensitive skin, environmental stressors, multi-tasking age defense) and we’re exploring deeper collaborations with dermatologists, longevity clinics, spas, and wellness partners. I’m also passionate about educational outreach—helping consumers understand what’s going into their skincare, how to choose it wisely, and how skin health ties into overall wellness.
Why it matters to you
If you care deeply about your skin—not just how it looks, but how it functions, how it supports you, how it ages gracefully—then the work we do at TOPICAL SKIN is for you. Whether you’re dealing with early signs of aging or just seeking healthier skin daily, our formulas are built to support real skin needs with real science behind them.
Okay, so here’s a deep one: Who saw you clearly before you could see yourself?
My husband — he saw it long before I did.
He knew I had an entrepreneurial spirit even when I was proudly identifying as a corporate executive with a steady paycheck. I remember him hearing me speak to prospective customers and present at conferences, and he was genuinely blown away by how naturally I could explain the science of skin and skincare ingredients.
He told me that it wasn’t just passion — it was something deeper. He saw that I had a healthy obsession with learning everything I could about skin health: from the consumer perspective, the cosmetic chemist’s view, the dermatologist’s insight, even the scientist’s approach. He believed I could build something of my own around that curiosity and drive, long before I ever imagined it myself.
If you could say one kind thing to your younger self, what would it be?
I’d tell my younger self to trust the process and be kinder to yourself along the way. Every step — even the uncertain ones — is leading you somewhere meaningful. You don’t need to have everything figured out at once. Keep learning, stay curious, and believe that your passion and hard work will align when the time is right. You’re doing better than you think. The sacrifice will eventually pay off. It is all in God’s timing.
Next, maybe we can discuss some of your foundational philosophies and views? What would your closest friends say really matters to you?
My closest friends would say that what really matters to me is authenticity — in people, in work, and in purpose. I care deeply about doing things with integrity and intention, whether it’s building a brand, nurturing relationships, or supporting others in their growth. They’d also say I’m passionate about continuous learning and sharing knowledge — especially when it comes to skin health and wellness. And above all, they’d probably say that connection matters most to me — being present, genuinely listening, and surrounding myself with people who inspire and challenge me in the best ways.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. Could you give everything your best, even if no one ever praised you for it?
Yes. I’ve always been an A student, and I don’t know how to be anything but a perfectionist. I either do something fully or not at all — there’s no halfway for me. If I’m passionate about something, I give it 101%, no questions asked, regardless of whether it comes with praise or reward. I’m deeply loyal and giving, and I believe in putting my best into everything I commit to, simply because it’s the right way to do it.
Contact Info:
- Website: https://www.topicalskin.com
- Instagram: https://www.instagram.com/topicalskin.us/
- Linkedin: https://www.linkedin.com/company/topical-skin/
- Facebook: https://www.facebook.com/topicalskin.us
- Youtube: https://www.youtube.com/@TopicalSkin
Image Credits
Photography credit: CYT Media
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