Story & Lesson Highlights with Felicia Keller Boyle of San Francisco

We recently had the chance to connect with Felicia Keller Boyle and have shared our conversation below.

Hi Felicia , thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: Have any recent moments made you laugh or feel proud?
Honestly, I’d say running two cohorts of Liberated Business™–my signature group coaching program for private practice therapists–in the same year and already preparing for the 2026 round, is something I’m really proud of. It’s wild to see how far the program has come and how much momentum it’s built. It’s been a really slow build but this year it’s taken off. I also launched my second podcast, What Your Therapist Thinks, and the response has been incredible! If you’re looking for a new mental health show where you’ll hear from actual, licensed therapists, check it out!

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Felicia, the founder of Liberated Business™ and creator of several programs under The Bad Therapist® brand. My work focuses on helping therapists, coaches, and practitioners scale to multiple six figures and beyond without losing the heart or humanity that brought them into this work in the first place.

What makes The Bad Therapist® unique is that we go beyond strategy. We dig into the emotional and relational layers of entrepreneurship, how to sell with integrity, lead with clarity, and build systems that support your real life, not drain it. I believe running a business is a spiritual journey, one in which all your wounds will likely get activated. When you don’t understand this is happening, the simplest things in business are impossible. That’s why, in all my coaching and programs, I make space for the deep healing that has to happen if you want to see massive business growth.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who were you before the world told you who you had to be?
I knew I wanted to be a therapist since age 13. I was keenly aware of how much suffering there was in the world and thought if people could be helped and supported sooner rather than later, the world would be a better place. I started out working in non profits and with folks dealing with substance addiction. Eventually I started my own therapy practice and that very naturally lead to me mentoring and coaching my colleagues. If you had asked me when I was a little kid or even early in my career, I don’t think I could have guessed I’d be an entrepreneur.

What did suffering teach you that success never could?
I grew up without a lot of money as a child. That has really shaped me and it’s taken a lot of work to heal my relationship with money. I used to believe that making money meant you couldn’t be a good person. But at a certain point that belief was really holding me back and decided to see if was possible to be more financially secure and live with integrity. This is what I encourage my clients to do now. There’s no one way to be a good person. It’s really up to each person to get creative and discover what a profitable, values-aligned business looks like.

Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. Where are smart people getting it totally wrong today?
The math. So many smart people are getting it totally wrong when it comes to understanding their numbers; what they’re actually earning, spending, and keeping. It’s not about intelligence; it’s about clarity. That’s exactly why I created The Magic Sheets, because I kept seeing brilliant private practice therapists who were incredible at what they do but couldn’t make sense of their financial reality. Once you know your numbers, everything changes.

Okay, so let’s keep going with one more question that means a lot to us: Have you ever gotten what you wanted, and found it did not satisfy you?
Yes, absolutely. There have been times when I’ve achieved exactly what I was working toward, and instead of feeling satisfied, my mind immediately jumped to what’s next. I have this tendency to look ahead, to worry about the next step, the next project, the next goal, which sometimes makes it hard to actually enjoy the moment I worked so hard for. It’s something I’m always trying to get better at: letting myself feel the win before moving on to the next thing.

Contact Info:

• Website: https://www.thebadtherapist.coach/
• Instagram: https://www.instagram.com/the_bad_therapist/
• Other: – Magic Sheets (private practice fee calculator): https://thebadtherapist.kit.com/revenue-stimulator

  – Facebook: https://thebadtherapist.kit.com/healingmoney

  – Apple podcast: https://podcasts.apple.com/us/podcast/the-bad-therapist-show/id1679632377

  – Spotify: https://open.spotify.com/show/76aGU3yClVanstvjh0BNfK?nd=1&si=21e14d8bb3dd49fe

  – WYTT: https://www.besttherapists.com/podcast