Kendra Timmons shared their story and experiences with us recently and you can find our conversation below.
Kendra, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What is a normal day like for you right now?
There really isn’t a “normal” day, but most of them start the same way—getting three kids to three different schools at three different times. Motherhood sets the rhythm before business ever does. Three days a week I’m behind the chair, double-booked with an assistant, seeing clients from 9 to 3. Those are high-energy days where I’m creating, mentoring, and staying deeply connected to the clients and stylists who built this business with me. The other two days are office days—meetings, strategy, payroll, planning, education, marketing, and writing. I made the decision to stop working weekends in 2020 when our family grew from two kids to four. After school pickup, I usually work a bit from my laptop while the kids snack and do homework, then I cook dinner. I end my day with a shower, skincare and walk at least a mile in the evening. It’s my reset—a moment to process the day and make space for myself again. It’s not flashy, but it’s intentional. My days are built around presence, sustainability, and the belief that success shouldn’t come at the cost of your health and happiness.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Kendra Timmons, founder and CEO of Mosaic Beauty & Boutique in Amarillo, Texas. What started as a small salon has grown into a multifaceted brand that includes a commission-based hair salon, a bridal hair and makeup company serving hundreds of weddings each year, and a curated boutique focused on elevated, wearable pieces.
What makes Mosaic unique is that it was never built around trends or hierarchy—it was built around people. From day one, my goal was to create a space where artists could build sustainable, fulfilling careers without burning out or competing with one another. Community over competition isn’t just a phrase for us; it’s the foundation of how we operate.
My background is behind the chair, and I still work with clients several days a week. That keeps me grounded in the reality of the industry and informs everything we do—from how we train our team to the products we create. Over the years, that perspective has led to private-label tools and products, education initiatives, and a brand voice rooted in honesty, craftsmanship, and care.
At this stage, I’m focused on scaling thoughtfully—strengthening leadership, expanding education, and continuing to build products and experiences that feel genuinely supportive to both clients and artists. Mosaic is meant to be a launchpad, not a finish line, and I’m proud that so many women have grown alongside it.
Amazing, so let’s take a moment to go back in time. Who were you before the world told you who you had to be?
Before the world told me what to be, I was a little girl who loved seeing potential. I was often called an old soul, someone who noticed people deeply and found joy in creating—ideas, beauty, connection. I was drawn to the quiet magic of helping something become more than it was before. For a while, I followed the path I thought I was supposed to take. I went to college believing that success came with a degree and a clear, respectable plan. I earned my bachelor’s, but when I finished, it became clear that the part of me that felt most alive was the same part that always had—the one that wanted to create and bring out the best in others. Choosing a career in beauty wasn’t a departure from who I was; it was a return. My work has always been about recognizing possibility, nurturing growth, and helping people see themselves more clearly. In many ways, Mosaic is simply an adult expression of that same instinct—to see what could be, and help bring it to life.
Was there ever a time you almost gave up?
I’ve never seriously considered giving up, but there was a moment last year when I had to slow down and take a hard look at myself as a founder. For the first time, I felt like I had failed—not because the business wasn’t working, but because the weight of leadership felt heavier than I expected. Instead of pushing through, I chose to get honest. I revisited my original vision and values and examined where I had drifted from them. I simplified the business, clarified my role, and made decisions that prioritized long-term sustainability over short-term approval. I invested in support—mentorship, reflection, and structure—rather than trying to muscle my way forward. I tightened systems, redefined boundaries, and rebuilt trust in my own instincts. Most importantly, I allowed myself to release the idea that good leadership means having all the answers.
That season didn’t break me; it refined me. I came out of it more grounded, more self-led, and deeply clear on the kind of business—and life—I want to build moving forward.
Next, maybe we can discuss some of your foundational philosophies and views? What would your closest friends say really matters to you?
My closest friends would say that integrity matters most to me—doing what I say I’ll do, even when it’s inconvenient or unseen. They’d also say I care deeply about people feeling supported and safe, whether that’s my family, my team, or the women who walk through our doors. I value connection over performance, depth over appearance, and growth over comfort. I believe in building things slowly and thoughtfully, in creating spaces where people can learn, contribute, and evolve without fear. Creativity is a big part of that too—not just in my work, but in how I problem-solve and imagine what’s possible. At the end of the day, what matters most to me is alignment—living and leading in a way that feels honest, grounded, and sustainable. My friends would probably tell you I care less about being impressive and more about being trustworthy.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
Wow, this is such a great question. I hope people say that I saw them—that I recognized their potential before they fully recognized it themselves. That I built things with intention, integrity, and care, and that the spaces I created made people feel more confident, capable, and at home in who they were becoming. I’d want my children to say I was present. That I worked hard, but not at the expense of what mattered most. And I’d hope the women who crossed my path could say they left stronger—more sure of themselves—because of our time together. If there’s a throughline, I hope it’s this: that I helped create opportunities, not dependencies; confidence, not comparison; and a life that proved success doesn’t have to cost you your values. And above all I hope people would say that I really LOVED, with my whole heart, even when it didn’t work out, I wanted the best for people.
Contact Info:
- Website: https://www.beautyisamosaic.com
- Instagram: https://www.instagram.com/kendra.mosaicbeauty
Image Credits
Three of a Kind Photography
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