Story & Lesson Highlights with Lisa-Jae Eggert of East Hampton

We recently had the chance to connect with Lisa-Jae Eggert and have shared our conversation below.

Good morning Lisa-Jae, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What’s more important to you—intelligence, energy, or integrity?
Integrity, hands down.
Intelligence and energy are both valuable, but without integrity, they lose their meaning. In business and in life, people need to know they can trust you – your word, your work, and your intentions. Integrity is the foundation that allows intelligence to be used wisely and energy to be directed purposefully. At 3 Moms Organics, every decision we make is grounded in honesty, safety, and responsibility – to our customers, to the planet, and to ourselves. Without integrity, nothing else lasts.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Lisa-Jae “LJ” Eggert, co-founder of 3 Moms Organics and creator of TickWise™, a natural tick & mosquito repellent. My mission started after my family was devastated by tick-borne disease – I never wanted another family to go through what we did. TickWise is different because it’s safe, effective, and MADE SAFE® certified—registered in all 50 states and proven 100% effective when used as directed. But what really makes us special is the heart behind it: we’re helping families, pets, and communities enjoy the outdoors without fear, so no one has to be as sick as we were. Today, we’re scaling, partnering, and growing—but always with one goal: keeping loved ones safe, one bottle at a time.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What did you believe about yourself as a child that you no longer believe?
As a child, I believed I was stupid. Living with severe dyslexia, I was judged only by reading, writing, and math, never by my creativity, problem solving, or ingenuity. I grew up thinking my brain was broken, when really it was just wired differently. I’ve since learned that being measured by the wrong standards doesn’t define your worth or potential. Today, I see my dyslexia as one of my greatest strengths. It taught me resilience, creativity, and how to solve problems in ways others might miss. If you ask a fish to climb a tree, it will feel like a failure, but put it in water and it will thrive. I finally found my water.

What did suffering teach you that success never could?
Suffering taught me that real change doesn’t happen in comfort; it happens in the hard, messy, uncomfortable places. Success feels good, but it rarely forces you to grow. When you’re suffering, you’re stripped down, vulnerable, and face to face with what isn’t working. That discomfort pushes you to adapt, to problem solve, to dig deeper than you ever thought you could.
For me, struggling with dyslexia and later navigating the devastation of tick borne disease in my family, suffering became a teacher I never asked for but desperately needed. It taught me resilience, empathy, and how to turn pain into purpose. Success never would have forced me to look at the broken systems, question the status quo, and create something different. Suffering gave me the courage to change and the drive to help others so they don’t have to walk the same path.

Sure, so let’s go deeper into your values and how you think. What would your closest friends say really matters to you?
My closest friends would say that what matters most to me is protecting people from tick borne diseases. They’ve seen how personal this mission is for me, and they know it’s not just about running a business, it’s about making sure no one else has to suffer the way my family did. They’d probably also tell you I can be a little pushy when it comes to their protection, constantly reminding them to spray, check for ticks, and carry extra bottles of TickWise. But they also know that comes from love. When you’ve witnessed how devastating these diseases can be, you can’t help but be relentless. For me, protecting the people I care about is non negotiable.

Okay, so before we go, let’s tackle one more area. What will you regret not doing? 
When I was in my early 20s, I had the honor of working on a turtle study with a leading herpetologist at the Bronx Zoo. He saw something in me that I couldn’t see in myself—my natural connection to the outdoors, my ability to understand animals and the rhythms of nature. He even offered to put me through school on a full ride because he believed I was a true naturalist at heart.
But because of my dyslexia, I doubted myself. I was terrified that I wouldn’t measure up in a classroom setting and, even worse, that I would disappoint him. Looking back, I realize how much that fear of failure held me back from opportunities. At the same time, it taught me something important: that your worth isn’t defined by traditional measures like reading or test scores. My path to becoming a naturalist and later building 3 Moms Organics didn’t come through formal schooling—it came through lived experience, grit, and trusting the way I connect with the natural world.

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